Senior Marketing Systems Associate (Remote)

About the role

Atwell, LLC is seeking a Senior Marketing Systems Associate to support and optimize the marketing technology ecosystem across our growing organization.

Responsibilities

• Support the setup, optimization, and ongoing use of HubSpot Marketing Hub and related CRM-connected marketing workflows.
• Partner with Marketing, Communications, IT, and external consultants on HubSpot implementation, platform integrations, rollout planning, and system optimization.
• Translate marketing and communications needs into clear technical or system requirements for IT and implementation partners.
• Support CRM-connected marketing activity, including segmentation, campaign tracking, reporting structures, workflow functionality, and marketing automation.
• Analyze digital marketing, CRM, and customer journey data to identify patterns, insights, and opportunities to improve campaign performance.
• Pull data from CRM and marketing platforms, interpret findings, and present actionable insights to internal stakeholders.
• Maintain dashboards and reports that measure campaign performance, lead generation, engagement, website activity, and business development outcomes.
• Support customer journey mapping and help identify opportunities to improve campaign touchpoints, audience engagement, and conversion paths.
• Evaluate marketing workflows and platform capabilities to recommend improvements that reduce manual work, improve visibility, and help Atwell use its systems to their full potential.
• Stay current on HubSpot Marketing Hub updates, CRM capabilities, marketing automation tools, and digital marketing technology trends.
• Collaborate with internal teams to ensure marketing systems support broader business development, communications, and growth initiatives.

Qualifications

• Bachelor’s degree in marketing, business, information systems, digital marketing, communications, or a related field.
• 5–8 years of experience in digital marketing, marketing technology, marketing systems, marketing analytics, CRM, or platform administration.
• Hands-on experience with HubSpot Marketing Hub is required.
• CRM experience is required, including the ability to pull data, identify insights, and present findings to internal stakeholders.
• Experience with digital marketing analytics, campaign performance reporting, customer journey mapping, lead generation, marketing attribution, or lifecycle marketing.
• Experience supporting the implementation, rollout, adoption, or optimization of a marketing technology platform, CRM, or digital marketing system.
• A strong understanding of marketing automation, email marketing, CRM-connected campaigns, analytics tools, CMS platforms, and integration concepts.
• Ability to communicate with both marketing and technical teams, including translating business needs into system requirements.
• Familiarity with APIs, integrations, workflow automation, platform connectivity, or database concepts; developer or engineering experience is not required.
• B2B experience required; AEC, professional services, consulting, engineering, construction, real estate, land development, power, renewable energy, or infrastructure-related industries experience is a plus.
• Strong analytical skills with the ability to identify patterns, interpret data, and recommend practical improvements.
• Strong project management, organization, communication, and stakeholder-management skills.
• Ability to work independently in a remote environment while collaborating across teams and time zones.

Preferred Experience

• Experience supporting HubSpot Marketing Hub implementation or optimization.
• Experience working with CRM-connected marketing campaigns and marketing automation workflows.
• Experience partnering with IT, implementation consultants, or systems teams.
• Experience creating dashboards, reporting structures, or campaign performance reports.
• Experience supporting platform adoption, user training, documentation, or change management.
• Experience in AEC, professional services, engineering, construction, environmental, real estate, land development, power, renewable energy, or infrastructure-related industries.