Senior Marketing Specialist - Commercial

About the role

The main purpose of this job is to provide brand-driven marketing support for the Commercial line of business.

Responsibilities

• Develop and execute brand-driven marketing initiatives, including branded content, sales materials, event-related booth graphics and ad assets for paid media campaigns both digital and traditional
• Oversee development of native articles and sponsored content aligned to brand voice
• Lead project management including reviews, approvals and delivery with internal and external stakeholders
• Cook up and deliver on agreed upon schedule and objectives. This includes timing, vendor management, quality control, Legal and Compliance, integration with internal communications and brand standards with moderate independence
• Conduct brand, market and competitor research to identify key trends and opportunities
• Implement continuous improvements for marketing processes
• Ensure brand consistency, tone and alignment with corporate guidelines
• Manage multiple tasks and projects in a demanding environment
• Collaborate with other team members and other areas of the bank to identify opportunities to enhance brand visibility and engagement
• Proactively identify ways to assist team members and streamline processes
• Perform other duties as assigned

Requirements

• Skilled at brand positioning and communicating unique value proposition, key differentiation, and customer benefits
• Basic understanding of visual and design principles including how to maintain consistency in logo usage, colors, typography, and visual elements
• Effective communication, collaboration, and writing skills
• Curious mindset with strong problem-solving skills
• Proven project management skills
• Strong customer service and vendor management skills
• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values
• Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Mass Media, Advertising, Public Relations, or equivalent combination of education and experience required
• 3+ years of marketing or corporate project management experience required
• Adobe Creative Suite (InDesign, Photoshop, Illustrator), Salesforce CRM, and Sharepoint experience preferred

Skills

• Skilled at brand positioning and communicating unique value proposition, key differentiation, and customer benefits
• Basic understanding of visual and design principles including how to maintain consistency in logo usage, colors, typography, and visual elements
• Effective communication, collaboration, and writing skills
• Curious mindset with strong problem-solving skills
• Proven project management skills
• Strong customer service and vendor management skills
• Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
• Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
• Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values

Benefits

• Employer sponsored health, dental, and vision insurance
• 401(k)
• Life insurance
• Paid vacation
• Paid personal time

Pay

Compensation Range: Hourly: $30.55 - $35.80 (Amount based on relevant experience, skills, and competencies.)

Schedule

Full time