Senior Marketing Specialist

About the role

Our global Fortune 500 client, headquartered in Charlotte, NC, is a world-class food-service provider with a strong U.S. presence. Celebrating nearly 30 years in North America, the company has earned recognition for diversity and inclusion, innovation, health and wellness, and company culture. CRG has placed over 220 employees with this organization in the last seven years, known for continuous growth opportunities, a strong benefits package, innovative technology, flexible work arrangements, and a collaborative culture.

Responsibilities

• Support sector partners and operations teams with upcoming digital product launches.
• Help sites understand how to market new digital solutions, including mobile ordering.
• Lead approximately five meetings per week focused on launch plans, communication strategies, and implementation.
• Guide operators/sites through the launch process and provide ongoing marketing support.
• Provide formal training, presentations, and one-on-one guidance as needed.
• Develop scalable training and support resources, including automated training materials and pre-recorded presentations.
• Assist with the development of marketing resources and launch materials.
• Partner with cross-functional teams, including Product, Product Marketing, Content Marketing, and Operations.
• Develop programs within individual sectors to support their specific initiatives and goals.
• Build and support digital marketing campaigns designed to increase participation, engagement, and adoption.
• Review success metrics and track the impact of implemented campaigns and initiatives.
• Take ownership of projects that have been backlogged and help move them forward.
• Have opportunities to contribute creatively to projects and marketing initiatives.

Qualifications

• Three or more years of marketing experience.
• Strong overall marketing background with experience building and executing campaigns.
• Experience working within the food-service industry is highly important.
• Ability to evaluate success metrics and track the impact/performance of campaigns and initiatives.
• Experience working cross-functionally with multiple teams and stakeholders.
• Comfortable presenting, teaching, and guiding operational stakeholders.
• Ability to manage multiple launches, campaigns, and projects simultaneously.