Senior Marketing Operations Manager

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Operations Manager based in United States. This role owns the operational foundation that powers marketing performance in a high-volume, product-led environment. You will connect marketing automation, CRM, product data, and analytics to create scalable systems that turn customer signals into action. The position combines strategic roadmap ownership with hands-on execution across lifecycle marketing, attribution, experimentation, and MarTech infrastructure. You will partner closely with Growth, Revenue Operations, Data, Product, and other go-to-market teams to improve acquisition, activation, conversion, and revenue visibility. A major focus will be ensuring data quality, email deliverability, measurement, and operational governance remain reliable as programs scale. The role offers significant autonomy and is ideal for a systems-oriented marketer who enjoys solving complex problems and building trusted growth infrastructure.

Responsibilities

• Execute the Marketing Operations roadmap by translating broader Marketing and go-to-market priorities into scalable systems, processes, and programs.
• Own the marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.
• Build and maintain integrations between marketing automation, Salesforce, product data, and analytics systems to support a connected customer journey.
• Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.
• Build reporting and self-service dashboards that provide Marketing and GTM stakeholders with trusted performance visibility for weekly, monthly, and executive decision-making.
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, using customer and product signals to create scalable journeys.
• Build experimentation infrastructure that enables marketing teams to launch, measure, and learn from tests with minimal engineering dependency.
• Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic evaluations of technology that should be retained, consolidated, retired, or integrated.
• Establish scalable high-volume email practices covering audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.
• Analyze complex datasets to identify friction points, drop-offs, and opportunities for improved conversion, translating findings into actionable recommendations with Marketing, Growth, Product, Data, and RevOps.
• Own the Marketing Operations portion of the broader marketing budget and evaluate technology investments based on business value, scalability, and return on investment.
• Explore emerging AI-enabled marketing operations and AI visibility capabilities, helping establish practical workflows, measurement approaches, and operational baselines.