Senior Marketing Operations Analyst

We need to output HTML fragment with sections: About the role? Actually the posting includes sections: ABOUT THE TEAM, THE OPPORTUNITY, WHAT YOU'LL DO, REQUIRED QUALIFICATIONS, PREFERRED QUALIFICATIONS, Benefits (maybe also Pay). Also there is a line about base salary range. So we need to include Pay section if posting actually states them. Yes base salary range is given: $75,000 USD - $175,000 USD. Also mention discretionary bonus. So we can include Pay section with that info. Benefits: there is a Benefits section later describing benefits. Also earlier there is a paragraph about benefits. We'll combine into Benefits section. Schedule: not mentioned (Work Model: In Person - Headquartered at Appian's McLean campus). That's schedule? It's location and work model. Could be considered Schedule? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include Schedule only if posting actually states them. It gives Work Model: In Person - Headquartered at Appian's McLean campus. That's schedule/location. Could be considered Schedule. We'll include Schedule section with that. We must not repeat job title as heading. No Job ID. We must remove boilerplate: cookie/navigation/legal/EEO etc. Remove equal opportunity statements, accommodation, privacy notice, etc. Also remove duplicated lines. We need to preserve all substantive information. We'll structure:

About the Team

maybe? Actually they have ABOUT THE TEAM heading. Use

for section headings. So we will have:

About the Team

...

The Opportunity

...

What You'll Do

• ... each duty

Required Qualifications

• ... each qualification

Preferred Qualifications

• ... each

Benefits

• ... each benefit

maybe also include paragraph.

Pay

Base Salary Range: $75,000 USD - $175,000 USD. A discretionary bonus may be awarded based on individual and company performance.

Schedule

Work Model: In Person - Headquartered at Appian's McLean campus, McLean, Virginia, USA.

We need to ensure we don't include filler like "commensurate with experience". Not present. We need to preserve all substantive info from the sections. Let's extract content. From posting: Intro paragraph: "Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. McLean, Virginia, USA | Work Model: In Person - Headquartered at Appian's McLean campus" That's location and work model; we will put in Schedule. Then "Serve as the primary engine for business intelligence within Appian's global marketing operations organization, transforming complex data into strategic insights that fuel AI-Powered Process Automation growth." This is maybe a summary of role; could be part of About the role? But we have no About the role heading; we could incorporate into About the Team or The Opportunity. Probably better to put under About the Team? Actually ABOUT THE TEAM follows. So we could treat that introductory sentence as part of About the Team? But we have a separate ABOUT THE TEAM section. We'll keep that sentence maybe as part of About the Team or as a brief overview before sections. Since we cannot add a heading for About the role (the page already shows it), we can just include that sentence in a

before the first heading? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". It doesn't forbid a preamble paragraph. So we can include that as a

before first heading. Then ABOUT THE TEAM paragraph: "The Marketing Operations team owns the critical infrastructure that powers Appian's marketing engine: tools and technology, lead routing and scoring, analytics and attribution, and budget stewardship. This team operates with autonomy and cross-functional influence, partnering with demand generation, field marketing, product marketing, and executive leadership to ensure every marketing investment is measurable, optimized, and aligned to revenue outcomes. Your work will directly shape how Appian scales its presence in the enterprise automation market." We'll put that in

. Then THE OPPORTUNITY paragraph: "Appian is accelerating its leadership in AI-Powered Process Automation, and marketing's ability to demonstrate ROI and optimize campaigns in real-time is mission-critical. This role exists because our growth demands sophisticated attribution models, executive-grade dashboards, and a trusted analytics partner who can cut through noise and deliver clarity. You will have the rare opportunity to build the data foundation for a high-growth B2B technology company while working alongside world-class marketers and technologists who value precision and impact." We'll put that in

. Then WHAT YOU'LL DO list: bullet points: - Architect and maintain single source of truth dashboards in our BI tool that enable marketing leadership to monitor performance, forecast pipeline, and allocate budget with confidence - Translate complex multi-touch attribution datasets into compelling executive-ready narratives that inform strategic decision-making and quarterly business reviews - Execute advanced SQL queries to extract, transform, and synthesize data from Salesforce CRM, Marketo, and other marketing technology platforms into actionable insights - Lead the triage and delivery of ad hoc analytics requests, balancing urgency with rigor to ensure stakeholders receive timely, accurate, and contextually relevant analysis - Drive organizational enablement by training marketing team members on dashboard usage, data interpretation, and self-service analytics capabilities - Collaborate with IT, RevOps, and finance teams to ensure data integrity, governance, and alignment across enterprise reporting systems We'll put each as

. Then REQUIRED QUALIFICATIONS list: - Bachelors degree in Marketing, Business Analytics, Data Science, Statistics, Economics, or a related quantitative field - 5+ years of experience in marketing analytics, business intelligence, or data analysis within B2B technology or SaaS environments - Advanced expertise in business intelligence and dashboarding tools such as Tableau, Power BI, or Looker with a proven track record of building executive-facing reports - Strong proficiency with SQL and data extraction methodologies to query relational databases and manipulate large datasets - Deep familiarity with B2B marketing platforms and CRM environments, including hands-on experience with Marketo and Salesforce - Proven ability to translate complex datasets into compelling, executive-ready presentations and strategic recommendations that drive business outcomes - Detail-oriented, inquisitive, and collaborative attitude with demonstrated experience navigating multinational B2B technology organizations We'll put each as

. Then PREFERRED QUALIFICATIONS list: - Experience with long, complex B2B sales cycles and the multi-touch attribution models that accompany enterprise buying journeys - Proficiency with web analytics platforms such as Google Analytics 4 or Adobe Analytics - Hands-on experience with third-party marketing analytics and attribution tools such as HockeyStack, Marketo Measure, DreamData, or similar platforms - We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment. We'll put each as

. Then there is a line with hashtags: "#MarketingAnalytics#BusinessIntelligence#B2BMarketing#DataDriven#SaaS". Probably not needed; it's like tags. Could be considered metadata; we can drop. Then compensation paragraph: "The base salary range represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance." Then benefits paragraph: "In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans." Then later there is a Benefits heading: "BenefitsAppian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to." We need to combine benefits info without duplication. We'll create a Benefits section with a list of benefits. We should include: 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, employee referral bonus program, learning and development resources, equity awards (certain positions), health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance (already), Employee Stock Purchase Program (ESPP), retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits. We need to avoid duplication; we can combine unique items. Let's list unique benefits: - 401(k) plan with company match - Flexible time off - Paid parental leave - Medical, dental, and vision plans - Life insurance - Disability insurance - Wellness programs - Flexible spending accounts - Health savings account contributions - Employee referral bonus program - Learning and development resources - Equity awards (certain positions) - Employee Assistance Program (EAP) with free mental health support - Employee Stock Purchase Program (ESPP) - Retirement/pension plan (maybe same as 401(k)? but we can keep both) - Wellness dollars - Tuition reimbursement - Family-forming benefits We could also mention "generous benefits offerings" but we list. Now Pay section: include base salary range and discretionary bonus. Schedule section: location and work model. Now we need to output only HTML fragment, no markdown fences. Let's craft. We'll start with a

for the introductory summary: "Serve as the primary engine for business intelligence within Appian's global marketing operations organization, transforming complex data into strategic insights that fuel AI-Powered Process Automation growth." plus maybe the values paragraph? Actually the values paragraph is before location. We could include that as part of intro? The values paragraph: "Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together." That's also substantive. We'll include that as a

before the intro sentence? Could combine. We'll output:

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We