Senior Marketing Manager, Style
About the role
The Senior Marketing Manager will contribute to the growth of brands including InStyle, Byrdie, PEOPLE, Entertainment Weekly, and more. They will work closely with the Style Marketing team, Sales, and cross-functional teams to support advertising revenue growth.
This role reports to the VP of Style, Marketing and will play an integral role in ensuring alignment across shared priorities, workload allocation, and revenue-driving initiatives. The candidate will lead the development of strategic, insight-driven proposals and pitch decks for advertising partners across the Beauty and Style portfolio.
Responsibilities
Lead the development of strategic, insight-driven proposals and pitch decks for advertising partners across the Beauty & Style portfolio.
Partner closely with Sales, Research, Account Strategy, and Design to ensure proposals are delivered on time and clearly communicate People Inc.’s value proposition.
Translate advertiser objectives into compelling recommendations that align brand strengths, audience insights, and product solutions.
Bring ideas to life through well-written, visually compelling proposals and presentations that represent People Inc.’s brands, capabilities, and advertising opportunities.
Support the development of brand-led opportunities and play a proactive role in monetizing key initiatives with advertising partners.
Requirements
Education: Bachelor’s degree preferred and/or equivalent experience.
Experience: 4–5 years of relevant experience at a digital publisher, media company, or related organization, with a focus on pre-sale marketing, advertising marketing, integrated marketing, or brand strategy.
Specific Knowledge, Skills, Certifications and Abilities:
Excellent creative writing and storytelling skills, with the ability to develop visually impactful presentations.
Proficiency in Keynote and PowerPoint.
Strong verbal and written communication skills, with the ability to tailor messages for different audiences.
Understanding of the digital publishing landscape, media strategy, advertising products, and marketplace trends.
Ability to use audience insights and campaign performance data to inform strategic recommendations.
Strong collaboration skills and comfort working across Sales, Research, Account Strategy, Design, Production, and Editorial teams.
Ability to manage multiple priorities in a fast-paced environment.
Self-starter who contributes proactive ideas, understands business goals, and moves initiatives forward.
Familiarity with advertising product execution and production considerations preferred.
Qualifications
% Travel Required (Approximate): Less than 10%
Pay and Benefits
Salary: New York: $87,500.00 - $105,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.
In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents).