Senior Marketing Manager (Real Estate)

About the role

CohnReznick is seeking a Senior Marketing Manager to join the Real Estate Marketing team. This position is considered remote, allowing professionals to work from anywhere within commuting distance to a CohnReznick office.

Responsibilities

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that targets buyer personas and the practice's ideal client profile and communicates the practice's point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

Requirements

• Professional services (accounting, consulting) experience targeting the real estate industry sectors.
• A proven track record for driving marketing-influenced revenue.
• Experience in real estate professional services marketing.
• Affordable housing sector experience preferred.
• Data-driven and impact-focused marketing and campaign planning skills.
• Exceptional strategic and critical thinking skills combined with a consultative approach.
• Significant project management, organization, delegation, and multi-tasking skills.
• Persuasive communication skills and an executive presence.
• Experience managing experienced marketing professionals.
• Experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com).
• Experience working with Microsoft CoPilot to create go-to-market efficiencies preferred.

Qualifications

• An undergraduate degree with a focus in Marketing, Business, or a related field.
• A master’s degree is preferred.

Skills

• Strategic planning and execution.
• Market research and analysis.
• Content creation and delivery.
• Lead generation and pipeline management.
• Thought leadership development.
• Sales enablement and cross-selling.
• Project management and multi-tasking.
• Communication and persuasion.
• Team leadership and collaboration.
• Marketing technology proficiency.

Benefits

• Flexible work environment.
• Expanded parental leave.
• Extensive learning & development.
• Paid time off for volunteering.

Pay

The salary range for this position is $80,000 - $120,000 annually, depending on experience and qualifications.

Schedule

This is a full-time position with a flexible schedule to accommodate remote work.