Senior Marketing Manager or Marketing Manager – Healthcare

Essential Functions

• Digital Marketing:
  • Collaborate with healthcare leaders to maximize the healthcare service line’s online presence through maintaining website assets, managing and posting thought leadership, and using SEO strategies.
  • Plan and execute digital marketing campaigns through social media and email marketing to increase brand visibility and engagement.
• Content Creation:
  • Develop high-quality, engaging content for various platforms, including blog posts, articles, presentations, whitepapers, webinars, and videos.
  • Collaborate with subject matter experts to create content that showcases the firm’s expertise and thought leadership.
• Campaign Management:
  • Plan, execute, and measure the effectiveness of marketing campaigns across various channels.
  • Monitor key performance indicators (KPIs) and adjust strategies to optimize campaign performance.
• Event Management:
  • Plan, execute, and measure the effectiveness of conferences and other planned business development events.
• Strategic Planning:
  • Collaborate with firm and marketing leadership to develop and implement marketing plans that support overall business goals and objectives for the healthcare service line and affiliate marketing programs.
  • Conduct market research to identify trends, competitive landscape, and growth opportunities.
  • Analyze and assess market data to refine target audience segments and messaging strategies.
• Brand Development:
  • Manage and enhance the firm’s healthcare brand, ensuring consistency across all marketing materials, events, and communication channels.
  • Maintain brand guidelines to ensure a cohesive and recognizable brand presence.

Requirement

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in a marketing role at a professional services firm or healthcare organization.
• Demonstrated hands-on experience building and executing B2B marketing campaigns, including writing emails, creating landing pages, and launching campaigns within marketing automation platforms (not just overseeing or approving work).
• Experience in marketing tools and platforms such as WordPress, Introhive, IBISWorld, and ZoomInfo.
• Experience with HubSpot CRM and marketing automation tools, with direct experience building campaigns, workflows, landing pages, and reports.
• Able to provide examples or a portfolio of executed campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Strong interpersonal skills (includes being polished, courteous, professional); sound professional judgment.
• Able to work independently and as part of a team in a fast-paced environment.
• Creative problem-solving skills and attention to detail.
• Willingness to travel approximately 50% to Blue & Co. office locations.