Senior Marketing Manager– Away From Home (AFH)

SUMMARY

Keurig Dr Pepper is seeking a highly motivated, results-driven, Senior Marketing Manager with a proven track record of success to join our team. This person will play a role in supporting and growing our iconic Keurig brands in the out-of-home marketplace while driving adoption and expansion for KDP coffee solutions.

About the role

The AFH customers primarily consist of a large distributor network. Away From Home (AFH) comprises of workplace, hospitality, foodservice, and convenience channels.

Essential Duties and Responsibilities

• Develop and lead marketing plans & implementation of key marketing initiatives for select Away From Home customers, focusing on retention, demand generation, & new account acquisition
• Activate best in class B2B & B2C campaigns and POP installations that drive growth for KDP’s brewer and beverage innovation across diverse platforms including retail, ecom, digital and contract channels
• Partner with sales and commercialization to create robust selling stories based on insights that can unlock new opportunities and drive new business initiatives across the channel
• Collaborate closely with Sales, supporting them with/in customer presentations and events – including leading the planning for major industry shows
• Brief and lead external agencies and partners from planning to execution
• Analyze marketing program results and develop recommendations for improvement
• Leverage consumer and industry insights in all marketing efforts
• Build effective and productive relationships with customers and external partners
• Track and manage initiatives against a budget and execution timeline
• People management & development

Requirements

• Bachelor’s Degree in Marketing or Business with minimum 10 years of related work experience, preferably in a “Fortune 500” company or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred
• Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and your customers.
• Highly creative, self-motivated and analytical. Ability to manage multiple tasks simultaneously to meet deadlines in a complex environment
• A passion for story-telling and marketing to create compelling selling stories, and the ability to brief in other marketing creative as needed
• People management experience preferred
• Travel: Domestic, up to 25%

Total Rewards

• Salary Range: $130,700 - $160,000
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

A.I. Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.