Senior Marketing Data & Analytics Specialist

Remote – US based candidates only, no visa sponsorship available.

About the role

Drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. Collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. Directly influence customer engagement, conversion performance, and revenue growth within a life sciences environment.

Responsibilities

• Support marketing analytics strategies aligned with organizational goals
• Collaborate with cross-functional teams including digital marketing and sales
• Ensure data integrity and consistency across Salesforce and integrated platforms
• Analyze campaign performance using both traditional and AI-assisted analysis
• Build and maintain dashboards using tools like Power BI or Looker Studio
• Present insights clearly to both technical and non-technical stakeholders
• Support compliance with global data privacy regulations

Requirements

• Bachelor's degree in Data Analytics, Marketing, Business, or related field
• 3 to 6 years of experience in marketing analytics or data analysis roles
• Strong experience with Power BI and similar data visualization tools
• Experience with Salesforce (SFDC) and Pardot or similar marketing automation platforms
• Experience with data enrichment tools such as ZoomInfo or similar platforms
• Familiarity with AI tools like ChatGPT for data analysis and reporting
• Strong communication and collaboration skills across cross-functional teams

Pay

$95,000 – $110,000 annually

Benefits

• Paid time off
• Health, dental, and vision insurance
• Retirement benefits
• Flexible spending accounts
• Eligibility for variable cash programs like bonuses or commissions