Senior Marketing & Client Development Specialist

About the role

The Senior Marketing and Client Development Specialist will work closely with the Senior Marketing and Client Development Manager to develop and implement firm-wide and attorney-specific marketing and business development projects and initiatives for specific practice areas to be assigned.

Responsibilities

• Support attorneys in identifying and pursuing new business opportunities, including preparation of targeted outreach strategies and individual client development plans.
• Collaborate with attorneys to expand business development efforts, contributing to annual business plans and assisting with implementation, tracking of initiatives and measurement of outcomes.
• Keep abreast of trends and developments in assigned practice areas in order to help identify targets and support efforts to expand existing client relationships.
• Research prospective clients, industries and competitors to support attorney business development efforts and provide competitive intelligence.
• Pitches, Proposals & RFPs
• Draft, coordinate and finalize customized pitch materials, RFP responses in collaboration with attorneys.
• Manage RFP timelines and internal workflows, coordinating attorney teams and tracking outcomes.
• Maintain and update practice group experience databases, attorney bios, and representative matter lists for the assigned practice areas.
• Directories, Awards & Rankings
• Manage submissions and nominations to legal industry directories, including Chambers and Legal 500 US; draft and submit submissions and references.
• Leverage rankings and recognitions in business development materials and profile-raising efforts.
• Content & Collateral
• Draft and coordinate publication of client alerts, practice group newsletters, thought leadership articles, blogs and other content in support of assigned attorneys.
• Develop and assemble practice group collateral materials, including one-off pieces, to support business development efforts.
• Social media and digital marketing activities in collaboration with the Marketing Communications team.
• Events
• Coordinate client seminars, webinars, receptions and internal firm events in collaboration with the Events Team, managing from concept through post-event follow-up.
• Coordinate logistics for sponsorships, conference participation, and attorney speaking engagements.
• Develop event materials, invitations, and post-event communications.

Qualifications & Required Experience

• Minimum 5 to 7 years’ experience in a marketing/business development function within professional services required; law firm experience preferred.
• Bachelor’s degree required; major in Marketing or Business preferred.

Skills & Competencies

• Excellent organizational, interpersonal relations, written and oral communication skills required.
• Highly motivated, creative and collaborative.
• Able to think broadly and demonstrate a high level of initiative.
• Absolutely must have the ability to organize and prioritize and meet deadlines.
• Strong attention to detail is necessary.

Benefits

• Competitive Salary: We offer a competitive base salary commensurate with skills and experience.
• Discretionary annual bonus program.
• Retirement Planning: Discretionary profit sharing and 401(k) matching to help you plan for your future.
• Health and Wellness: Comprehensive health, dental, and vision plans, along with optional health savings and flexible spending accounts, firm-paid Life and Disability benefits, and wellness programs to support your overall well-being.
• Paid Time Off: Competitive time off package including vacation days, paid holidays, sick time and personal days.
• Professional Development: Opportunities for continuous learning and career growth through firm provided training programs.
• Employee Recognition: Anniversary and Vedder Praise Programs to celebrate your achievements and milestones.
• Work-Life Balance: Hybrid work model and family-friendly policies.
• Additional Perks: Employee discount program, pre-tax commuter benefits, back up child & elder care, Employee Assistance Program (EAP), fitness center discounts and more.