Senior Marketing Automation Consultant
About the role
The Senior Marketing Automation Consultant serves as an experienced strategic advisor and subject matter expert in marketing automation, digital strategy, and customer experience. This client-facing role is responsible for leading complex engagements, guiding clients through digital transformation, and delivering measurable outcomes using platforms like Act-On and other digital tools.
Responsibilities
- Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform
- Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view
- Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation
- Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases
- Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders
- Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies
- Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation
- Mentor junior team members and contribute to the development of internal best practices and training materials
- Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy
- Contribute to thought leadership through internal documentation, webinars, and client-facing content
Requirements
3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO
Proven success in a client-facing role with strategic influence and leadership responsibilities
Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems
Advanced analytical skills with experience in campaign performance analysis and optimization
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience mentoring or leading junior team members
Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools
Detail-oriented with a strong sense of accountability and ownership
Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment
Strong travel and tourism industry knowledge
Qualifications
Hands-on experience in marketing automation, digital strategy, and customer experience
Proven success in a client-facing role with strategic influence and leadership responsibilities
Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems
Advanced analytical skills with experience in campaign performance analysis and optimization
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience mentoring or leading junior team members
Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools
Detail-oriented with a strong sense of accountability and ownership
Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment
Strong travel and tourism industry knowledge
Skills
Marketing automation
Digital strategy
Customer experience
Client-facing role
Strategic influence and leadership
Marketing automation platforms (Act-On preferred)
CRM systems
Campaign performance analysis and optimization
Communication and presentation skills
Mentoring or leading junior team members
Microsoft Excel
Data analysis
Analytics/tracking tools
Benefits
Pay Range: USD $62,300.00 - USD $80,000.00 /Yr.
Company-Wide Wellbeing Days
Flexibility & Balance
Health & Wellness
Traditional & Roth 401(k)
Life & AD&D Insurance
On-Demand Mental Health Support
Competitive Salary & Bonuses
Employee Resource Groups
Microsoft Teams communities
Flexible Time Off
Work From Home Reimbursement
Training and Development
Remote Work Environment