Senior Marketing Associate – Downstream

Campaigns, Programs & Lead Generation/Nurture

Support the translation of business strategies into clear messaging, activation plans, and go-to-market execution.

Coordinate execution of integrated campaigns, including product launches, thought leadership, lead generation, and sales enablement programs across digital, paid, owned, and earned channels, including how content comes to life at key industry events.

Support customer journeys and demand generation initiatives by helping connect campaign performance metrics to actionable insights.

Apply understanding of search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) best practices to ensure content is structured, findable, and optimized for search, answer engines, and emerging generative search experiences.

Sales Enablement & Content Development

Develop and support sales enablement tools, including pitch decks, case studies, value propositions, campaign assets, and related materials.

Support content strategy by helping define audience needs, key messages, content formats, and channel recommendations that align to campaign objectives.

Write and edit clear, compelling copy for campaign assets, digital content, sales enablement materials, customer communications, and internal channels.

Ensure product and service messaging across Ecolab.com and other enterprise channels remain current, accurate, and aligned to business priorities.

Customer Experience Center Leadership

Support day-to-day activation of the Customer Experience Center in Houston, helping ensure it delivers a consistent, high-quality experience for visitors.

Help bring the in-person journey to life through tour support, logistics coordination, and timely updates to messaging and materials.

Maintain a high-quality environment that reflects the brand and supports meaningful customer and stakeholder engagement.

Agency, Vendor & Cross-Functional Management

Collaborate with other COEs and Downstream colleagues globally to create value-driving campaigns.

Internal Communications & Engagement

Contribute to Downstream internal communications including newsletters, leadership announcements, and town halls, with the understanding that as the COE continues to evolve, these responsibilities may shift or decrease.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field.
• 3+ years of marketing, marketing communications, or related experience.
• Experience executing integrated marketing campaigns across multiple channels.
• Strong project management, communication, and stakeholder management skills.
• Strong content development and copywriting skills, with the ability to translate technical or complex topics into clear, customer-focused messaging.
• Experience working in a matrixed organization.
• Proficiency with Microsoft Office, particularly PowerPoint.