Senior Marketing and Communications Manager

Location: San Francisco, California
Type: Full Time
Salary: $140,000–$150,000 per year

About the role

The Senior Marketing & Communications Manager is fully responsible for high-quality execution of the school’s marketing strategy to both drive enrollment and cultivate the image and reputation of Hiba Academy as a prestigious and elite school in the Bay Area market. This is a key role in enhancing the school’s profile, driving awareness and interest from Bay Area families in the school’s mission and vision with the purpose of driving inquiries and applications from mission-aligned families, ultimately ensuring the financial sustainability and future growth of the school.

The Marketing Manager must uphold a highly professional image and conduct at all times, reflective of the elite nature of the setting. The successful candidate will display exceptional technical marketing execution skills, along with highly developed interpersonal skills allowing them to collaborate and communicate effectively with both internal stakeholders and external partners.

This role will involve both contributing to shaping the marketing strategy (in close collaboration with external agencies/vendors, the Head of School, the Director of Marketing & Enrollment Management, and other senior leaders) and hands-on marketing execution including digital, advertising, PR/communications, content development, and data analytics.

The successful candidate will be self-motivated, able to work both independently and as part of a team, flexible and agile to work in a start-up environment, and able to deliver high-quality work reflective of the elite status of Hiba Academy Bay Area. In the initial phase, this is a start-up role. Considerable flexibility and commitment will be required, especially in the pre-operational and early phase of school opening.

Responsibilities

• Collaborate with the Head of School and Senior Leadership Team on the strategic development of the marketing plan for Hiba Academy Bay Area.
• Fully execute the approved communication and marketing strategy, keeping the Director of Marketing & Enrollment Management and Head of School updated on progress, opportunities, and areas of risk or challenge.
• Develop a holistic annual content plan and marketing campaigns to position Hiba Academy Bay Area as the premier, elite bilingual international school in the Bay Area market, ensuring all content aligns fully to both school and WCEC Group brand guidelines.
• Work closely with the Head of School and academic team to identify opportunities to highlight examples of Hiba’s outstanding education provision to promote via external marketing channels.
• Establish productive and beneficial relationships with media (PR, advertising, printing, website portals, social media), negotiating preferential partnerships where possible.
• Build mutually beneficial relationships with community partners, identifying opportunities for collaboration, corporate partnerships, events, sponsorship, and cross-promotion, working closely with the enrollment team.
• Work closely with the school community, including parents and founding families, through regular communications, events, and activities to encourage high engagement.
• Regularly update content on the school website to reflect Hiba Academy’s unique selling points, educational provision, and content of interest to prospective parents to enhance the school’s image, drive traffic, and generate inquiries to achieve enrollment targets.
• Develop a plan for and ensure regular storytelling through the school’s social media accounts (including LinkedIn, Instagram, Facebook, and WeChat) to increase brand awareness.
• Coordinate and help organize events for marketing and admissions on and off campus, including parent open houses (offline and online), educational exhibitions, and partner events. Ensure broad promotion of these events to a wide audience via all appropriate channels.
• Create and develop high-quality marketing and academic collateral (handbook, curriculum guide, parent newsletters, etc.) to support enrollment, new family induction, and school operations, including producing copy and content that aligns with the school’s image and brand voice.
• Responsible for marketing data analytics, monitoring the effectiveness of marketing efforts and channels, and collaborating with the Director of Marketing & Enrollment Management to develop regular marketing reports for the Head of School and Senior Leadership Team to inform marketing strategy and budget allocation.
• Oversee relevant areas of the marketing budget as delegated by the Director or Head of School, ensuring spend is within budget and monitoring ROI.

Requirements

• Bachelor’s degree or above.
• 8+ years of relevant marketing experience, including digital marketing, social media, copywriting, communications, and data analytics. Experience in education or a related field may be an advantage but is not essential.
• Fluent written and spoken English. Proficiency in Mandarin Chinese is a significant advantage.

Skills

• Results-oriented, able to work under pressure.
• Strong multi-tasking and prioritization ability.
• Good organizational and analytical skills.
• Excellent communication and interpersonal skills.
• Skilled in Excel, PowerPoint, Word, and relevant marketing systems.
• Demonstrates practice that represents the Wellington Values at all times (Courage, Integrity, Kindness, Respect, and Responsibility).
• Proven ability to communicate and collaborate effectively with different types of people and in a cross-cultural environment.
• Passion for the education industry.
• Strong track record of solving complex problems, high-level thinking, and delivering significant impact.
• Proven ability to work with metrics, numbers, and trends, and develop recommendations for action based on analysis.
• Personal integrity, accountability, and credibility.
• Mindset of continuous improvement and excellence in delivery of high-quality work reflective of an elite environment.

About Hiba Academy Bay Area

Hiba Academy is committed to providing families in the Bay Area with a transformative, one-of-a-kind bilingual education. As the newest member of Wellington College Education, we are part of a global network of schools united by a 160-year history of excellence with roots in the UK. Guided by a shared vision of pioneering education to serve and help shape a better world, Wellington College Education currently empowers more than 10,000 students across the UK, China, Thailand, India, and soon Indonesia.

To learn more about Hiba Academy Bay Area, please visit our website: https://bayarea.hibaacademy.org