Senior Marketing Analytics Lead - Minecraft

Overview

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence. We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community. The Player and Data Insights team is seeking a Marketing Analytics Lead to shape how Mojang Studios measures, optimizes, and grows the impact of its marketing investments. You will partner closely with Marketing and Data Science teams to develop measurement strategies, evaluate marketing performance, and identify opportunities to drive player acquisition, engagement, retention, and revenue. This role combines marketing analytics, business intelligence, measurement strategy, and executive storytelling to connect campaign performance with player and business outcomes. You will develop scalable reporting, trusted measurement frameworks, and AI-enabled analytics capabilities that help teams make faster, more informed decisions. In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!

Responsibilities

• Partner with Marketing leaders to define success metrics, measurement plans, and key performance indicators for campaigns, channels, and strategic initiatives.
• Develop and maintain executive scorecards, dashboards, and reporting solutions that provide a trusted view of marketing performance.
• Analyze campaign, channel, and player behavior data to uncover actionable insights and opportunities to improve marketing effectiveness.
• Translate complex marketing and player data into clear recommendations that influence planning, prioritization, and investment decisions.
• Partner with Data Science teams to evaluate marketing performance, understand key business drivers, and measure the impact of marketing initiatives.
• Establish consistent metrics, reporting standards, and measurement frameworks that improve trust and alignment across marketing reporting.
• Deliver recurring business reviews and performance narratives that connect marketing activity to player engagement and business outcomes.
• Evaluate emerging analytics and AI capabilities that improve reporting, insight generation, and access to data-driven decision making.

Qualifications

Required Qualifications: Master's Degree