Jobs · Marketing · Wisconsin

Senior Market Research & Competitive Intelligence Analyst

FTI · Menasha, WI · 2 wk ago
HybridMarketingFull-time

About the role

A company dedicated to innovation in construction, engineering, manufacturing, and renewable energy seeks a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of professional experience. The ideal candidate will leverage AI-driven tools and platforms to analyze market trends, competitor insights, and customer needs.

Responsibilities

  • Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
  • Lead market research and competitive intelligence initiatives supporting strategic planning, product development, and go-to-market decisions.
  • Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
  • Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
  • Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
  • Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
  • Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.

Requirements

  • Education: Bachelor’s degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master’s preferred but not required).
  • Experience: 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence.
  • Preferred Skills: Experience with energy, industrial, manufacturing, technology, electrical infrastructure or data center markets; knowledge of AI-based market research tools for data exploration, synthesis and reporting; knowledge of statistical and analytical tools; experience with strategic frameworks; familiarity with market sizing techniques.

Qualifications

  • Proficiency with AI-enabled research tools, intelligence platforms, and analytics software.
  • Strong communication and presentation skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Excellent problem-solving and analytical skills.

Benefits

FTI offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. FTI is committed to fostering a culture of care and providing opportunities for personal and professional growth.

Pay

Competitive salary based on experience and qualifications.

Schedule

This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role.

How FTI Gives You the Chance to Thrive

Join a company that values its employees and provides opportunities for growth and development. FTI offers competitive compensation, career path development, and a robust benefits package. Apply today to start your journey with FTI!

Equal Opportunity Employer

Faith Technologies, Inc. is an Equal Opportunity Employer – veterans/disabled.

Similar jobs