Senior Manager - Visual Merchandising Signage & Seasonal Design

About the role

We’re building a world of health around every individual—shaping a more connected, convenient, and compassionate health experience. At CVS Health®, you’ll lead the design and creative development of front store merchandising signage and seasonal design elements across the CVS retail environment. This role shapes in-store communications that highlight promotions, loyalty, value, sale messaging, and joyful seasonal experiences, creating a compelling destination within the store.

Reporting to the Lead Director, Omnichannel Experiential Design, you’ll bring expertise in retail visual merchandising, in-store signage systems, and seasonal décor design to develop customer-centered creative solutions that are strategically aligned, brand-right, and operationally effective. This leadership position requires close collaboration across a complex, cross-functional organization, influencing key stakeholders and guiding creative development from concept through execution.

This position may be based remotely or in a hybrid arrangement within the Eastern or Central time zones. Occasional travel is required, approximately 1-2 times per quarter, primarily to our Rhode Island offices.

Responsibilities

• Lead the creative development of front store merchandising signage and seasonal design elements across the retail environment.
• Design and direct in-store communications that support promotional campaigns, loyalty & value messaging, sale events, and key seasonal moments.
• Create signage and décor concepts that make the front store feel engaging, joyful, and destination-worthy for customers.
• Translate business objectives and merchandising priorities into clear, compelling visual communication systems.
• Ensure all work reflects strong retail visual merchandising principles, including hierarchy, shopability, readability, brand consistency, and customer navigation.
• Oversee creative execution across multiple projects simultaneously, from concept development through final production.
• Partner closely with marketing, production, and other cross-functional teams to align creative solutions with business needs and operational realities.
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions.
• Inspire and mentor team members to deliver thoughtful, high-quality creative work that meets brand standards and business objectives.
• Identify opportunities to improve process, efficiency, and creative consistency within the practice.
• Maintain a strong understanding of experiential design trends and AI-enabled tools that can improve creative development and execution at scale.

Requirements

• 8-10 years of leading creative at Art Director, Sr Manager, or Associate Creative Director level within a retail, brand, agency, and/or corporate environment.
• Up-to-date portfolio either uploaded in application or on resume.
• Strong background in retail visual merchandising design, in-store signage, promotional communications, and seasonal décor or environmental design.
• Demonstrated ability to develop strategic, customer-focused creative solutions that enhance the in-store experience and support business goals.
• Strong understanding of design systems across print and environmental applications, including typography, color, layout, materials, scale, and production considerations.
• Experience managing teams with the ability to inspire, mentor, and develop creative talent.
• Strong collaboration and partnership skills, with the ability to influence cross-functional partners and senior stakeholders.
• Ability to thrive in a fast-paced, high-volume, deadline-driven environment while managing multiple priorities simultaneously.
• Excellent written, verbal, and presentation communication skills.
• Strong team player with enthusiasm, a positive attitude, and a willingness to do what it takes to get the job done.
• Technical skills include proficiency in Adobe Creative Suite, AI tools, MS Office, and working on a Mac.

Preferred Qualifications

• Knowledge of working for a large, complex retail or consumer-facing organization and/or agency.
• Experience designing for retail campaigns, store environments, seasonal programs, or shopper marketing initiatives.
• Familiarity with production processes related to in-store signage and environmental graphics.
• Strong familiarity with AI tools and emerging technologies applied to creative development and content production.

Qualifications

Bachelor’s Degree in fine arts, visual communications, graphic design, retail design, or a related field OR equivalent work experience.

Pay

The typical pay range for this role is $67,900.00 - $199,144.00 annually. This pay range represents the base salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range. This position also includes an award target in the company’s equity award program.

Benefits

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. Benefits include:

• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.