Senior Manager, Success & Onboarding

Overview

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We're a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

About the Role

You’ll lead and scale the growth and onboarding strategy for the Mudflap Fuel Card. You’ll own the entire early customer journey—from application and activation to retention, shaping how fleets experience Mudflap during their critical first 12 weeks. Leading a high-impact team of 9, you’ll drive performance through data, strategy, and operational excellence.

Responsibilities

• Own and optimize the customer journey from application through activation and early retention
• Drive funnel conversion, onboarding performance, and time-to-value improvements
• Identify friction points and implement scalable, customer-centric solutions
• Partner cross-functionally with Product, Marketing, Operations, and Customer Success to optimize growth and onboarding experiences
• Build scalable onboarding systems leveraging AI, automation, and human engagement
• Develop onboarding playbooks that improve fleet activation, stability, and long-term engagement
• Turn onboarding into a measurable, data-driven growth engine with clear business impact
• Lead, coach, and develop a high-performing team focused on operational excellence and customer outcomes

Requirements

• 6+ years of experience in growth, onboarding, operations, or customer lifecycle leadership
• Proven track record improving conversion, activation, retention, and customer engagement metrics
• Highly analytical with experience using data, dashboards, and cohort analysis to drive decisions
• Strategic and hands-on operator who thrives in fast-paced, high-growth environments
• Strong people leader with a track record of building high-performing teams and scalable processes
• Passion for leveraging AI and automation to improve operations and customer experience

Qualifications

• Experience in PLG, fintech, logistics, marketplaces, or mobility is a plus

Benefits

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

Pay

The salary range for this role is $146,000 - $162,000 + bonus. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available.

Schedule

This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.