Senior Manager, Retail Search

About the Role

We’re looking for a Senior Manager, Retail Search to work in a hybrid remote capacity from one of the Mars United Commerce hub locations. Amazon Ads experience is required. Candidates must reside in a commutable distance to our Detroit (Troy), Chicago, or New York office for a hybrid work schedule.

Responsibilities

• Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across searchDirect.
• Train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization, and reporting of retail search.
• Lead strategy on keyword, ad group, audience, and targeting strategy, and refine the overall activation plan based on client objectives and vendor/platform capabilities.
• Work with Director to develop and refine processes to improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy, conveying the final plan to the search teams and clients.
• Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy.
• Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting.
• Clearly set and communicate performance expectations with Search Managers and Search Specialists, along with key internal commerce media partners.
• Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialists in workflow, training, development, and adherence to best practices.
• Lead the search team in providing high-quality insights and strategic recommendations based on client objectives, media strategy, and results.

Reports to Director Retail Search, with immediate direct reports including Search Managers.

Requirements

• 5+ years of experience in the retail search space.
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, Vlookups, etc.).
• Google Suite Experience (Google Sheets, Docs, Slides).
• Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience, and targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
• Retail media buying experience on one or more of the following platforms is required: Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart.
• Google SEM or similar experience is a plus, but not required.
• Strong attention to detail and ability to multitask, organize, and prioritize workload to manage timelines, budgets, and deliverables for self, client, vendor, and internal team.
• Ambitious self-starter who takes ownership and pride in their work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
• Creative and strategic thinker who enjoys solving complex challenges.
• Curious and dissatisfied with the status quo, always seeking ways to improve and grow.
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary to achieve the best results.
• Experience managing and mentoring direct reports, empowering them to take on more strategic work to grow and evolve their skills.
• Very strong soft skills in presenting to clients, including a high degree of storytelling through strategically oriented decks focused on business strategy and catering to clients' organizational and personal motivations.
• Ability to operate independently, ensuring client deliverables are consistently polished, complete, and convey expertise, confidence, and professionalism.
• High degree of skill in understanding, responding to, challenging, and mitigating client objections to strategic and tactical recommendations.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees and are governed by the terms of the applicable plan documents. Medical and voluntary benefits are also offered to freelancers and temporary employees, including supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.