Senior Manager, Public Relations

Position Summary

This role is not eligible for immigration sponsorship.

Role And Responsibilities

• Own a wide portfolio: traditional media and product reviews, always-on earned coverage, an earned influencer program, thought leadership positioning, a technology analyst relations program, and an increasingly important presence on Reddit.
• Work closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing team leads — to develop and execute integrated communications strategies that build credibility, drive awareness, and move opinion in our favor.
• Develop multi-category PR strategy, coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.
• Build and maintain relationships with tier-1 technology, trade, and consumer media, drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end.
• Design and run a scalable earned influencer program that prioritizes authentic advocacy over paid placements, identify and cultivate relationships with creators and subject-matter voices, and track engagement quality and conversion attribution.
• Develop and execute a thought leadership PR program that positions Samsung's Home Entertainment business and its leaders across media, speaking platforms, and industry forums.
• Manage day-to-day relationships with PR agencies, set clear briefs, establish performance expectations, and hold partners accountable to quality and results.
• Serve as the central communications connector between local and global stakeholders, including Product, Engineering, R&D, Sales, and broader marketing leadership, ensuring priorities are aligned and Samsung's voice is amplified consistently across markets.

Skills And Qualifications

• 8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios.
• Proven track record securing coverage in top-tier technology and consumer media outlets.
• Hands-on experience running influencer programs with a strong preference for earned over paid approaches.
• Direct experience with analyst relations — you know how to brief, build rapport, and move the needle in reports.
• Genuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organically.
• Strong editorial instincts: you can write, edit, and sharpen messaging at speed.
• Experience managing agencies and/or direct reports.
• Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it.