Senior Manager Product Marketing - MLS

About the role

As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives. You drive consumer-centric decision-making and oversee the creation of compelling product assortments. Through strong collaboration and leadership, you guide cross-functional teams, manage complex timelines, and ensure strategic consistency across markets. Your role influences category growth and elevates brand presence through insight-driven execution.

Responsibilities

• Maintain a strong understanding of the business unit vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands.
• Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact.
• Translate market and consumer insights into actionable growth opportunities within the business unit.
• Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets.
• Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development.
• Manage accurate and complete product master data to enable downstream systems and processes.
• Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges.
• Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines.
• Coordinate and share comprehensive concept details with Go-to-Market, Brand Marketing, Spoma, Category Management, and Sales to support concept communication and launch plans; provide documentation and support materials to enable category management and marketing teams to successfully bring products to market.
• Cultivate and strengthen collaboration across business units to identify opportunities and ensure strategic consistency.
• Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning.
• Advise on KPI trends (e.g., buying volume, revenue, margin, and sell-through) and contribute insights to planning and product performance reviews.

Key Relationships

• Partnerships across global functions, markets, and creation centers.
• Design, Operations, and Go-to-Market (GTM) teams.
• Brand and Sports Marketing business unit directors/category managers in markets.
• Cross-functional teams including Finance, Planning, Digital, Sales, and Strategy.
• External partners, key accounts, and market stakeholders.

Knowledge, Skills, Abilities

• In-depth knowledge of sport/style industry dynamics and product category expertise.
• Strong familiarity with cross-functional marketing and go-to-market planning.
• Advanced analytical, strategic, and tactical planning proficiency.
• Excellent verbal and written communication.
• Clear and engaging presentation capabilities for internal and external stakeholders.
• Ability to resolve conflicts and align cross-functional stakeholders.
• Experience executing change management in fast-paced environments.
• Strong consumer-centric mindset in product decisions.
• Creative and lateral thinking to challenge the status quo and drive innovation.
• Ability to travel and represent brand passion for sports.

Qualifications

• University degree (BA/MA) in Marketing, Business Administration, Product Management, or related field.
• Significant experience (5–8 years) in Product Marketing, Brand Management, or Category Management.
• Deep understanding of consumer behavior and segmentation across markets.
• Familiarity with global retail environments, e-commerce, and omnichannel strategies.
• Proven track record in leading product creation processes from concept to launch.
• Excellent English; fluency in another language relevant to key markets is strongly preferred.
• Digital fluency in Office 365 applications and product and marketing tools.