Senior Manager, PR

About the role

Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of brands – Punchbowl, Lovebird, Timehop, and Memento – as well as Sincere. You’ll have the opportunity to define our public relations strategy, position our products, secure meaningful earned media, amplify our narrative across top-tier outlets, and bring creative ideas to life across events, influencers, partnerships, thought leadership, and timely cultural moments. This role reports to the Chief Brand Officer and is a hands-on opportunity for someone who enjoys owning the entire PR function from strategy through execution.

Responsibilities

• Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
• Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
• Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
• Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
• Serve as the primary point of contact for inbound media inquiries and influencer activations
• Develop press releases, messaging, talking points, media pitches, and other press materials
• Monitor media coverage, industry trends, and competitor activity
• Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
• Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand

Requirements

• 10+ years experience in public relations and earned media for well-known consumer brands (agency or in-house)
• A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
• A proven playbook for how to craft & execute a PR strategy that drives results
• A creative mindset with a knack for finding compelling stories where others don’t
• A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn’t land
• The confidence to say what’s working, what’s not, and what should change
• The ability to operate independently in a fast-moving environment
• Exceptional writing skills with a talent for crafting compelling brand stories
• Extreme attention to detail
• Impeccable communication, organizational, and relationship-building skills

Benefits

• 100% Health, Dental & Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health & Wellness stipends
• Paid time off plus 12 paid holidays & Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

Pay

The base salary range for this role is $110,000 – $130,000. Actual salary may vary based on skills and experience.