Senior Manager, Performance & Growth Marketing

About The Weather Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job Brief

As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team.

The Impact You'll Make

• Execute a comprehensive set of primary growth and acquisition responsibilities:
• App Store Mastery & Funnel Optimization
• Tailor the User Journey
• Leverage Landing Pages
• Monitor Platform Shifts
• Performance Marketing & Agency Management:
• Build the Foundation
• Direct External Agencies
• Focus on LTV Barometers
• Data Integrity & Algorithmic Optimization:
• Feed the Machine
• Master the Technical Stack
• Analyze the Climate

Experience

• 5+ years of hands-on experience in performance or growth marketing, with a proven track record driving web and/or app subscription models.
• Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google Marketing Platform (GMP).
• Experience managing Apple Search Ads and Google App Campaigns, alongside a strong grasp of ASO principles for iOS and Android.
• Comfortable talking about marketing tech stacks, pixels, and server-side tracking concepts. You know how data connects from an ad click to a subscription renewal.
• Innate Curiosity: You are a lifelong student of user acquisition. You genuinely find joy in participating in major industry milestones like Google Marketing Live to grab the newest tools before the competition does.

Nice To Have

• Deep familiarity with Mobile Measurement Partners (MMPs)—with a strong preference for AppsFlyer.
• Prior experience managing external media-buying or performance creative agencies.
• Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment.

TwCo Benefits/Perks

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment