Senior Manager, Paid Consumer Acquisition

About the role

Credit Acceptance is seeking a highly analytical, performance-driven Senior Manager, Paid Consumer Acquisition to lead consumer paid media strategy and execution for our Consumer Marketing team. This role is for an experienced growth leader who is equally strong in acquisition strategy and hands-on campaign optimization.

Responsibilities

• Own the paid acquisition strategy and channel mix for Consumer Marketing, aligning media investments to acquisition and profitability targets.
• Partner with Product and Engineering to continually build and improve our paid acquisition capabilities in areas such as inventory marketing; server side integrations; conversion value modeling; ad and landing page personalization.
• Lead the planning, execution, and optimization of campaigns across key performance channels (e.g., paid search, paid social, affiliates/partnerships), managing budgets, bids, audiences, and creative testing to hit volume and efficiency goals.
• Develop and maintain a robust experimentation roadmap (A/B and multivariate tests) covering both channel/platform level levers and online/offline experiential levers.
• Use AI – beyond chat box or data analysis use cases – to automate workflows in paid acquisition to improve efficiency, consistency, and success probabilities.
• Select, onboard, and manage external agencies and technology partners (e.g., bid management tools, tracking/attribution platforms) as needed; hold them accountable to clear performance, communication, and testing expectations.
• Own weekly, monthly, and quarterly performance reviews for paid acquisition, providing clear, insight-rich readouts and recommendations to senior leadership.
• Ensure campaigns are fully compliant with regulatory requirements and internal policies related to consumer finance marketing.

Requirements

• Bachelor’s degree or equivalent experience.
• 7+ years of hands-on experience in paid acquisition / performance marketing roles, with a track record of owning and growing multi-channel media programs tied to clear revenue or application targets.
• Direct experience managing significant media budgets and optimizing toward CAC, ROAS, or similar performance metrics in fast-paced consumer environments.
• At least 3 years of experience leading other paid marketing/performance marketers.
• Demonstrated experience owning acquisition workstreams end-to-end—from strategy and planning through execution, optimization, and executive-level readouts.
• Experience working directly with senior stakeholders (Director / VP level), including presenting performance results, trade-offs, and recommendations.

Qualifications

• Deep expertise in paid acquisition and performance marketing, with a strong command of direct-response principles, funnel optimization, and growth frameworks.
• Advanced, hands-on experience managing large-scale paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and Affiliate/Partnership channels, including fluency with supporting tools for conversion tracking, experimentation, and feed management.
• Strong analytical and modeling skills, with the ability to independently move from raw performance data to clear insights, recommendations, and financial impacts (e.g., CAC, LTV, incremental lift, breakeven/payback periods).
• Strong experience using analytics and BI tools (e.g., Google Analytics / GA4, Adobe Analytics, Power BI) to explore data, build views, and translate performance insights into clear recommendations for non-technical stakeholders.
• Demonstrated ability to design, launch, and interpret statistically sound experiments (A/B tests, holdout tests, geo tests), and to translate findings into scalable playbooks.
• Excellent written and verbal communication skills, including the ability to distill complex performance data into clear narratives and executive-ready presentations.
• Strong presentation and executive communication experience, particularly in data-driven, consulting-style PowerPoint presentations.
• Comfortable operating in ambiguity with a bias for action, intellectual curiosity, and urgency in pursuing growth opportunities.
• Proven ability to influence without authority and to collaborate effectively in a cross-functional, matrixed environment.