Jobs · Marketing · New York

Senior Manager of Public Relations

The Business of HLTH Podcast · New York, NY · 1 mo ago
Marketing$161k–$258k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "Overview" which is like description. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only sections where there is real specific content. We need to extract content: The posting includes "About Ropes & Gray" (firm description) maybe not needed as "About the role"? The instruction: Do NOT repeat the job title as a heading. Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content. We have overview: "The Senior Manager of Public Relations is responsible for developing and executing integrated external communications plans..." That's about the role. So we can put that under

About the role

with

. Responsibilities: list of bullet points. Use

  • . Requirements: maybe qualifications? The posting has "Qualifications" section with bullet list. Also there is "Compensation And Total Rewards Package" which includes benefits and pay. Also "Working Conditions" includes schedule (hybrid on-site presence). So we can map: - About the role: overview paragraph. - Responsibilities: list. - Qualifications: list (maybe combine Requirements and Qualifications? The instruction says we can have both Requirements and Qualifications sections if content. The posting has a "Qualifications" section with bullet list. There's no separate "Requirements" section; we could treat that as Qualifications. But we could also split: Requirements could be education/experience etc. However we have only one qualifications block. Safer to put that under

    Qualifications

    . If we also want Requirements, we could note that there is no separate requirements, so omit. - Skills: maybe not explicitly listed; but qualifications include many skill-like items. Could we create a Skills section? The instruction: prefer few substantive sections over many thin ones. So we might not create Skills if content overlaps with Qualifications. Better to keep Qualifications only. - Benefits: The "Compensation And Total Rewards Package" mentions comprehensive health and well-being benefits, personal and professional development, career growth opportunities, collegial culture. Also mentions discretionary bonus. So we can create Benefits section with those items. - Pay: The posting includes anticipated pay range: New York: $161,000 - $257,600. Also mentions eligibility for discretionary bonus. So we create Pay section with that. - Schedule: Working Conditions: hybrid on-site presence required. So we create Schedule section with that. We must not include boilerplate like equal opportunity employer, cookie/navigation, etc. Also remove "About Ropes & Gray" firm description? That's not about the role but could be considered background. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The firm description is substantive but not about the role. However the headings we can use are limited; we could put firm description under About the role? But About the role should be about the role, not firm. However we could include a brief paragraph about the firm as part of About the role? Might be considered filler? The instruction says do not create sections with filler/placeholder text. The firm description is not placeholder; it's substantive. But we don't have a heading for "About the firm". We could incorporate it into About the role as context? Might be okay. However the instruction says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but suggests using those. It says "include a section ONLY when the posting has real, specific content for it". So we could add an "About the firm" heading if we want, but not in the list. Safer to stick to the given headings. Thus we need to decide where to put firm description. Could we put it under About the role as a preamble? Might be considered not strictly about role but still relevant. The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it." It doesn't forbid other content. Thus we can include firm description in a

    under About the role before the role overview. Or we could create a separate

    About the firm

    but not in list; risk of being considered not allowed? The instruction says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." implies those are examples, not exclusive. But to be safe, we stick to those. Thus About the role will contain both firm description and role overview. Now we need to ensure we don't include boilerplate like "Ropes & Gray is an equal opportunity employer." Remove that. Also remove "Compensation And Total Rewards Package" heading? We'll use Benefits and Pay sections. Now craft HTML. Structure:

    About the role

    Ropes & Gray is a preeminent global law firm ... (firm description). The Senior Manager of Public Relations is responsible for developing and executing integrated external communications plans that promote the firm’s attorneys, practices, pro bono activities, and special initiatives. This role oversees daily PR operations, manages proactive and reactive public relations efforts, and leads a team that includes a PR Manager and PR Specialist to ensure high performance and achievement of strategic objectives in a collaborative, results-driven environment. Acting as a strategic communications advisor to firm leadership, practice chairs, and partners, the Senior Manager provides counsel on executive visibility, media positioning, and thought leadership strategy. The position utilizes AI-enabled media monitoring, media databases, and predictive analytics tools to generate insights and drive measurable impact across communications initiatives, drawing on extensive experience in an Am Law firm or specialized professional services environment to translate complex legal achievements and high-stakes matters into clear, sophisticated, and newsworthy content for business, legal, and trade media.

    Then Responsibilities:

    Responsibilities

    • Act as a strategic, trusted communications advisor to firm leadership, practice group leaders, and partners, providing ongoing counsel on executive visibility, media positioning, and thought leadership strategy
    • Develop and implement comprehensive, high-impact public relations campaigns to build the firm's profile in key growth practices including Private Equity, M&A, Asset Management, Life Sciences, and Health Care
    • Write and edit press releases, briefing sheets, holding statements, and media pitches
    • Serve as a key point of contact for inbound media inquiries
    • Partner closely with the Director of Communications and Public Relations to manage complex, sensitive issues and provide rapid, clear-headed crisis communications guidance
    • Translate complex legal achievements, corporate transactional matters, and high-stakes litigation victories into clear, sophisticated, and newsworthy content for business, legal, and trade media
    • Cultivate and expand deep, long-standing relationships with key national, international, business, and legal trade journalists, influencers, and media outlets across print, broadcast, and digital platforms
    • Position firm attorneys as go-to authoritative sources and stay current on trending topics across multiple practice areas to identify timely opportunities for media engagement
    • Prepare, brief, and coach partners and senior leadership ahead of media interviews; provide proactive counsel on communications efforts and effective media strategies
    • Develop and deliver comprehensive media training workshops and messaging frameworks
    • Secure speaking engagements and other thought leadership opportunities for firm attorneys
    • Source and place partner-authored bylined articles and legal alerts
    • Lead, mentor, and develop communications colleagues, including direct management of the PR Manager and PR Specialist. Provide ongoing guidance, performance feedback, and professional development opportunities to ensure team members are engaged, productive, and aligned with department goals. Foster a collaborative team culture and actively support the growth and success of direct reports.
    • Collaborate with external PR agencies and consultants, oversee budgets and contracts, identify new technology and software, set clear KPIs to evaluate performance and maximize ROI
    • Collaborate across Marketing & Business Development department to create integrated communications strategies that leverage PR and digital platforms
    • Ensure consistency of brand voice, messaging, and tone across all PR efforts in alignment with the firm's brand guidelines and objectives
    • Establish performance reporting frameworks utilizing AI-enabled media monitoring, media databases, and predictive analytics tools
    • Track the effectiveness of PR campaigns, measure and analyze media coverage, and prepare detailed quarterly reports providing actionable insights, trends, campaign performance metrics, and overall PR impact to executive leadership
    Qualifications:

    Qualifications

    • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field required; Juris Doctor (JD) or advanced degree highly preferred
    • 10–15 years of progressive public relations experience, including at least five years with a PR agency, law firm, professional services organization, or media outlet
    • Extensive experience within an Am Law firm or specialized professional services environment strongly preferred
    • Demonstrated success leading PR initiatives for world-class organizations
    • Impeccable professional judgment and ability to handle highly sensitive, confidential information
    • Exceptional writing, editing, and research skills, with proficiency in synthesizing complex information into clear, compelling content for attorneys and senior executives
    • Strong project management abilities and proficiency with media databases, monitoring tools, and standard office software (Word, Excel, PowerPoint)
    • Established relationships with print, broadcast, and social media influencers
    • Experience working with C-level executives and senior partners
    • Proven track record in developing, mentoring, and managing junior colleagues, including the PR Manager and PR Specialist
    • Creativity in developing and executing strategic PR plans, securing media coverage, and leveraging social media channels
    • Ability to align communications initiatives to firmwide business objectives
    • High degree of professionalism, discretion, and proactive problem-solving
    • Capacity to operate confidently and make sound decisions under tight deadlines in a fast-paced environment
    • Strong collaboration skills, with ability to work across practices, functions, and seniority levels within a large global organization
    • Adaptability and intellectual curiosity regarding evolving technologies such as generative AI and their application to communications and marketing
    • Enthusiasm for identifying and telling new stories
    • Strong leadership and people management skills, with demonstrated ability to motivate and develop direct reports
    Benefits:

    Benefits

    • Comprehensive health and well-being benefits
    • Personal and professional development opportunities
    • Career growth opportunities
    • Collegial and supportive culture
    • Eligibility for a discretionary bonus based on performance
    Pay:

    Pay

    Anticipated pay range for this role in New York: $161,000 - $257,600 (starting salary). Eligible for a discretionary bonus based on performance.

    Schedule:

    Schedule

    This position requires hybrid on-site presence as an essential function of the role; consistent and predictable on-site presence is required for ongoing business continuity, professional development and effective collaboration with colleagues and management.

    We must ensure no extra sections like "About Ropes & Gray" separate. We incorporated firm description in About the role. Check for any boilerplate: removed equal opportunity employer, removed "Compensation And Total Rewards Package" heading (we used Benefits and Pay). Removed "Working Conditions" heading (we used Schedule). Removed any duplicated lines. Check that we didn't include

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