Senior Manager, Media Relations

About the Role

Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands. We are looking for a driven, self-motivated and culturally fluent Account Director to work across beauty and CPG brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You'll work closely with clients and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent.

Responsibilities

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within IATs, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Qualifications

• At least 7 years' experience in agency, PR/Communications space
• Bachelor's Degree in Communications, Business Management, or related field
• Strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• Expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• Strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• Natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career

Pay

$100,000 USD – $130,000 USD