Senior Manager, Marketing Solutions Engineering

About the role

GEICO, founded in 1936 and part of the Berkshire Hathaway family, is one of the largest auto insurers in the United States. The company offers a rewarding career where ambitions are met with endless possibilities, emphasizing innovation, quality coverage, and community impact. The Marketing Solutions Engineering group within Marketing Data Operations (MDO) provides stewardship of marketing-critical platforms and integrations across first‑party and third‑party ecosystems, partnering with Marketing, Product, and Engineering to ensure solutions meet end‑user needs. As the founding Senior Manager of Marketing Solutions Engineering, you will build this group from the ground up, establishing standards, team culture, and cross‑functional trust to enable GEICO’s marketing organization to operate with coherence, speed, and compliance in a data‑driven environment.

Responsibilities

• Team leadership & direction: Recruit, build, and lead a team of marketing solution engineers, providing direction, mentorship, and performance alignment.
• Set the vision and standards for marketing’s landscape: defining integration patterns, platform selection criteria, and principles governing how first‑party systems and third‑party vendor ecosystems are assembled and integrated to support marketing capabilities.
• Provide oversight across all domains, ensuring consistency, coherence, and appropriate governance across the full ecosystem.
• Establish team‑level standards and partner with Technology, Legal/Privacy, and governance stakeholders to apply integration patterns, data governance practices, privacy requirements, and AI controls spanning internal systems and external vendor configurations.
• Serve as the escalation point for cross‑domain decisions, tradeoffs, and issues that cut across domains.
• Roadmap & cross‑functional solutioning: Develop and maintain the roadmap, working with the Director of Marketing System Design and marketing leadership to align investments with business priorities and the broader marketing transformation.
• Translate marketing strategy and business priorities into digestible direction; ensure the group’s work is consistently connected to marketing outcomes.
• Own follow‑through on the group’s most complex, cross‑domain deliverables, driving alignment, decisions, and issue resolution across teams.
• Provide leadership for marketing’s AI initiative, ensuring the AI Solutions Engineer has the platform, data, and governance foundations needed to succeed.
• Serve as the core knowledge keeper for marketing’s technology landscape; establish documentation standards, decision records, and practices that codify institutional knowledge across the full ecosystem.
• Stakeholder leadership