Senior Manager, Marketing Research - Rheumatology
AbbVie · Mettawa, IL · 1 wk ago
Marketing$125k–$237k/yrFull-time
About the role
The Market Research Senior Manager will design, implement, manage, analyze, and effectively communicate market research initiatives across the Rheumatology Portfolio supporting the Rheumatology HCP and Consumer Teams. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research and partner with Brand partners and external agencies to inform strategic and tactical decision-making.
KEY RESPONSIBILITIES
- Act as a market research lead for the Rheumatology Marketing team, focused on providing strategic insights, forming a trusted relationship, and staying abreast of market dynamics and burgeoning trends within the space.
- Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
- Perform thought-provoking and sophisticated syntheses of learnings across Insights, Analytics, and Competitive Intelligence to develop actionable recommendations that shape strategies and tactics.
- Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
- Build relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the patient.
- Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.
- Appropriately manage and collaborate with research suppliers.
- Monitor and manage research programs within budget and identify opportunities for cost savings where appropriate.
- Ensure all activities are conducted in accordance with financial and ethical compliance guidelines.
Requirements
- BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
- 7+ years relevant market research experience required.
- Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
- Expert knowledge of qualitative and quantitative market research methodologies.
- Excellent oral and written communication, presentation, and interpersonal skills.
- Proven ability to effectively collaborate and influence in a heavily matrixed environment.
- Demonstrated ability to manage a wide variety of projects and multiple priorities.
- Experience managing external agencies.
Qualifications
- Expertise in qualitative and quantitative market research methodologies.
- Strong analytical and business acumen.
- Effective communication and interpersonal skills.
- Ability to manage multiple projects and priorities.
- Experience working in a pharmaceutical or related industry.
Skills
- Strategic thinking and understanding of the business.
- Ability to influence decisions based on careful and strategic thinking.
- Knowledge of market dynamics and emerging trends.
- Excellent presentation and communication skills.
- Collaborative and influential in a matrixed environment.
- Management of external agencies.
Benefits
- Coverage of medical/dental/vision insurance.
- Comprehensive benefits package including paid time off, vacation, holidays, sick leave, and flexible work arrangements.
- Participation in long-term incentive programs.
Pay
$124,500 - $236,500 USD
Schedule
Hybrid