Senior Manager, Marketing - Plastic Surgery, DTC and Provider Channels (Social Media Revenue

Job Description

The Senior Manager, Marketing - Plastic Surgery is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare professionals. This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support ensuring impactful messaging and effective engagement across all relevant channels.

Key Responsibilities

• Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue
• Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization.
• Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement
• Lead multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue.
• Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones.
• Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences.
• Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning.
• Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption.
• Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs.
• Identify new channel opportunities and emerging marketing trends for ongoing innovation.
• Manage marketing budgets, ensuring efficient allocation and compliance with regulatory and brand guidelines.
• Analyze channel-specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals
• Ensure compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree is a plus
• 7+ years of marketing experience
• 5+ years of experience in healthcare, medical device, or pharmaceuticals, Understanding of the aesthetics/plastic surgery market is preferred but not mandatory.
• Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations
• Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy.
• Proven track record managing social media campaigns that directly drive revenue
• Experience working with both end-consumer and healthcare professional audiences
• Strong analytical, project management, and communication skills

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

  We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

  This job is eligible to participate in our long-term incentive programs.

  Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

  AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

  US & Puerto Rico only - to learn more, visit here.
  US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more.

  Company

  AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.