Senior Manager, Marketing Operations & Programs

About the role

BRIDGE is ramping up its marketing engine, and we need someone to build and run the operational backbone that makes it work. The Senior Manager, Marketing Operations & Programs is the team's hands-on marketing-operations owner: the person who turns strategy into reality, building the segmented audiences, campaigns, and automated programs that actually run. Reporting to the VP Marketing, you'll also own the events, website, and content execution that round out a lean, high-impact team.

We're looking for someone whose expertise is in the discipline of marketing operations (segmentation, automation, data quality, and attribution) and who can carry that skill across platforms. This role works in close partnership with our Growth & Demand Generation department, who owns the CRM, sales operations and SDR orchestration, lead-generation strategy, and the direction of our ABM and multi-channel campaigns. You are the marketing-side counterpart: where DemandGen sets strategy and targets and owns the sales-ops backbone, you build the audiences, lists, segmentation, campaign flows, and reporting that make marketing's side of that strategy real.

Key Responsibilities

Marketing Operations (Primary Focus)

• Own marketing's use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops).

Campaign Execution & ABM Support

• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline.

Events

• Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up.
• Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution.
• Capture, route, and report on event-sourced leads and pipeline.
• Measure event ROI and continuously refine the event mix based on performance.

Website Management

• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Coordinate with the design/creative agency on UX, design, and landing page creative.
• Manage SEO hygiene, site performance, and analytics instrumentation.
• Ensure the site stays current, on-brand, and aligned with active campaigns and launches.

Content Production

• Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale.
• Direct content support and creative resources to deliver assets on time and on brand.
• Partner with Product Marketing on the production of customer stories, sales collateral, and launch content.
• Maintain a central content library and ensure version control and brand consistency.

Vendor Coordination

• Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors.
• Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track.
• Maintain vendor relationships and ensure work meets quality and brand standards.

Desired Skills, Education, And Experience

• Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and landing pages), with the ability to apply it across platforms rather than reliance on a single tool.
• Proficiency with a leading marketing automation/CRM platform
• 6+ years in marketing operations, marketing programs, or a closely related role, ideally in a B2B or technology environment.
• Strong command of marketing data hygiene, segmentation logic, and email deliverability.
• Experience building the reporting and attribution infrastructure that connects marketing activity to the funnel.
• Experience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand generation or growth counterpart.
• Proven track record managing events end to end, including logistics and budgets.
• Hands-on experience with website/CMS management.
• Experience running a content engine: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production cadence at scale.
• Comfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materials.
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
• Experience coordinating external agencies, freelancers, and vendors.
• A self-starter who thrives in a lean, fast-moving team and is comfortable building processes and systems from scratch.
• Experience evaluating, migrating, or standing up a new CRM or marketing automation platform.
• Platform certifications (e.g., HubSpot, Marketo, Salesforce).
• Experience integrating a marketing automation platform with other sales/marketing tools.
• Familiarity with SEO, web analytics (e.g., GA4), and A/B testing.
• Basic HTML/CSS or no-code page-builder experience.

What BRIDGE Offers You

• An opportunity to work with and directly impact our organization's growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

This is primarily a remote/work-from-home role with intermittent travel and a salary range of $115,000 - $147,000, depending on experience.

Benefits

We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.