Senior Manager, Marketing Operations (HubSpot Expert)

About the role

Altruist is entering an exciting phase of growth, and we're looking for a Sr Marketing Automation Operations Manager to join our quickly scaling Marketing team! You’ll play a critical role in driving growth by developing best-in-class marketing automation and operations capabilities. Working cross-functionally with marketing, sales, and product teams, you’ll drive the delivery of seamless experiences throughout the customer journey. You will develop and manage systems to take a user from their first web session to becoming a valued customer on the Altruist platform.

This is hybrid role, requiring three days per week in our San Francisco or Culver City office.

Responsibilities

• Develop and implement comprehensive marketing automation strategies to support Altruist’s growth objectives
• Oversee the setup, configuration, and management of marketing automation platforms such as Chilipiper, HubSpot, WordPress, Outreach.io, Appcues, Amplitude, Tableau, and similar tools to streamline marketing workflows and campaigns
• Collaborate with cross-functional teams including marketing, sales, and product to create and execute automated marketing campaigns that target key segments and personas
• Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels
• Manage the integration of marketing automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers
• Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders
• Monitor and report on key performance metrics related to marketing automation initiatives, providing insights and recommendations for continuous improvement
• Stay current with AI and industry best practices in marketing automation, making recommendations for new tools and strategies to enhance marketing operations
• Train and support marketing and sales teams in using marketing automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing

Requirements

• 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines
• Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus
• Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms
• Technologically savvy with the ability to easily get up to speed on modern tech stacks (Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus)

Qualifications

• B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc. (ideal but not required)
• Ownership mindset with unparalleled pride in every aspect of your work
• Superb communication skills, including intentional dialogue and active listening
• Resilience and unwavering determination to achieve success despite adversity
• Confidence without ego, with a strong knowledge base and openness to differing perspectives
• Creative problem-solving skills, going beyond identifying problems to finding innovative solutions

Values

• Kindness – We listen to understand. We embrace healthy debate and diverse perspectives. We approach conflict openly, honestly, and respectfully.
• Brilliance – Humility is our most valued skill. We take ownership in everything we touch and use our unique superpowers to reach common goals as a team.
• Grit – We stay laser-focused on our mission, adapt swiftly to change, and overcome obstacles with urgency.

Pay

San Francisco, CA salary range: $124,000 - $170,000 USD

Benefits

• Hybrid work schedule for most positions to promote strong, in-person collaboration
• Stunning, amenity-filled office spaces in Culver City, CA, San Francisco, CA, and Dallas, TX
• Competitive pay and equity for eligible positions
• Premium healthcare, dental, and vision insurance plans (HMO and PPO)
• 401k savings plan with a 4% match and immediate vesting
• 16 week paid parental leave after one year of employment
• Professional growth and development opportunities, including an employee mobility program and an annual L&D budget allocation
• Company perks program (includes discounts on pet insurance, fitness, cell phone plans, and travel, etc.)
• Financial guidance program (includes counseling on debt, savings, home-purchasing preparedness, etc.)
• One month work from anywhere policy (with the exception of a few countries)

Total compensation includes a competitive benefits package, along with equity in the form of Stock Options (ISOs) for eligible roles. Base salaries are reviewed regularly to ensure fair, equitable, and competitive pay.