Senior Manager, Marketing

Key Responsibilities

• Integrated Go-to-Market Lead the development of client-centric marketing strategies that support acquisition, retention, loyalty, and reactivation objectives across the North America market.
• Build annual and seasonal activation plans aligned with marketing priorities and commercial objectives.
• Identify opportunities to create more personalized and relevant engagement across the client lifecycle.
• Partner closely with the Client Experience Director to ensure alignment between one-to-one clienteling efforts and one-to-many marketing initiatives.
• Serve as the voice of the client within the Marketing organization, ensuring audience needs and behaviors inform planning and execution.
• Drive measurable business impact through targeted engagement, retention, reactivation, and loyalty programs.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• 6–8 years of experience in marketing, CRM, and project management.
• Proven experience leading cross-functional marketing initiatives in a collaborative, fast-paced environment.
• Experience developing personalized marketing strategies and client engagement programs.
• Strong strategic and creative thinking and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong organizational and problem-solving abilities and solution-first mindset.
• Excellent analytical skills with the ability to translate data and insights into actionable business strategies.
• Strong communication, presentation, and cross-functional stakeholder management skills, rooted in a curious and understanding mindset.
• Experience within luxury, fashion, beauty, retail, hospitality, or premium consumer brands preferred.
• Experience with Salesforce Marketing Cloud, Looker, SAP, or similar marketing and analytics platforms.

Benefits

Richemont offers a generous compensation and benefits package for eligible employees. The expected salary range is $120,000 - $135,000, with the salary determined based on relevant skills and experience. The company provides a comprehensive benefits program that includes:

• Medical, dental, and vision programs.
• Health savings and flexible spending accounts.
• Income protection solutions including life insurance, disability benefits, and 401(k) with employer match.
• Paid time off, a wellness reimbursement benefit, and access to the employee assistance program.
• Volunteer days off to support initiatives that drive change in the local community.

About the Role

The Senior Marketing Manager will be responsible for developing and executing client-centric marketing strategies that drive acquisition, engagement, loyalty, retention, and commercial growth across North America. This role serves as the bridge between brand strategy, client insights, and commercial activation, focusing on scalable one-to-many marketing strategies that are tailored to distinct client segments and business objectives.