Senior Manager, Insights and Analytics
Zeta Global · Austin, TX · Yesterday
RemoteRemoteAnalyst$125k–$145k/yrFull-time
Responsibilities
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes.
- Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals.
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact.
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable.
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication.
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns.
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention.
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities.
- Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact.
Requirements
- Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines.
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
- Expertise in advanced analytics tools and Business Intelligence tools.
- Proven experience designing and scaling experiments in a digital environment.
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.