Senior Manager, GTM Architect

About the role

Snap Inc is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. The company empowers people to express themselves, live in the moment, learn about the world, and have fun together through products such as Snapchat, Lens Studio, Spectacles, Specs Inc., Bitmoji, and Saturn. The SMC GTM Architect team drives growth across Snap's small-customer business by operating across the advertiser lifecycle—acquisition, activation, retention, and growth—turning platforms and models from Enterprise and Monetization Product and Engineering into repeatable GTM workflows. We’re looking for a Senior Manager to join this team to design, prototype, and scale the systems that power growth across Snap’s advertiser business, translating central product and engineering capabilities into repeatable GTM workflows and measurable business outcomes.

Responsibilities

• Define and evolve the long-term vision for acquisition, activation, retention, and growth across Snap’s advertisers
• Architect the orchestration layer connecting CRM, BigQuery, Ads APIs, and other data platforms to enable unified account context and cross-system coordination
• Leverage experimentation infrastructure to run, measure, and learn from tests rapidly, safely, and at scale
• Build the personalization backbone that delivers relevant product recommendations, optimizations, and workflows to advertisers at the right moment
• Develop a multichannel communications engine that coordinates timely, contextual outreach across in-product, email, and partner surfaces while balancing advertiser experience with measurable impact
• Establish a unified signals foundation that brings together behavioral, contextual, and performance data to power personalization, targeting, and decisioning
• Drive operational excellence through automation by building tools, APIs, and reusable triggers that reduce manual work and accelerate decision-making
• Serve as the technical bridge across Sales, Growth, Business Intelligence, Finance, Product, and Engineering, translating GTM objectives into scalable systems, KPIs, and measurable business outcomes
• Recruit, coach, and scale a team of technically fluent builders while fostering a culture of ownership, experimentation, and measurable impact
• Present roadmap, adoption, and business outcomes to executive stakeholders and iterate based on outcomes and ROI

Knowledge, Skills, & Abilities

• Knowledge of the digital advertising lifecycle, including campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through monetization
• Strong technical foundation in Python and SQL, with the ability to build systems that integrate with CRM platforms, BigQuery, cloud services, Ads APIs, and other data platforms