Senior Manager - Global Property Marketing Technology

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

• Property Website Product Management
  • Own the end-to-end lifecycle of the global property website platform, including CMS strategy, deployment, and optimization
  • Lead all website migrations, launches, separations, and platform enhancements across the property marketing portfolio
  • Ensure customer experience, performance, accessibility, SEO/AEO readiness, and compliance are embedded into product design and implementation
  • Drive consistency across internally managed and third-party managed assets
• Marketing Technology Architecture
  • Evaluate and implement emerging technologies, including AI-driven tools and capabilities, to enhance digital experience, operational efficiency, and marketing performance in partnership with Real Estate IT
  • Establish and enforce technical standards, with accountability for adoption and digital marketing performance outcomes
  • Balance global standardization with regional flexibility to meet business and regulatory requirements
• Data, Analytics And Attribution Strategy
  • Design and implement tagging architecture, analytics frameworks, and data validation processes
  • Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems
  • Partner with data analytics and portfolio marketing teams to translate data into actionable insights
• Privacy Governance & Compliance Leadership
  • Define and lead the global strategy for consent management, cookie governance, and privacy policy frameworks, balancing regulatory requirements with marketing performance and customer experience
  • Establish scalable governance models for data collection, tracking, and consent that can be consistently deployed across regions, asset classes, and operating partners
  • Partner with Legal, IT, and vendors to translate regulatory requirements into practical, scalable, and enforceable technical solutions across websites and marketing platforms
  • Provide hands-on oversight during implementation, testing, and validation of privacy frameworks, ensuring solutions are deployed correctly and perform as intended

Requirements

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution
• 8+ years with demonstrated experience in marketing technology, digital platforms, or related roles in the real estate or property management industry
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Experience contributing to or owning marketing technology architecture, platform decisions, and integration strategies
• Deep understanding of website architecture, including CMS platforms (e.g., WordPress, Strapi), front-end technologies (HTML, JavaScript), and tagging infrastructure
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
• Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
• Expertise in real estate marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
• Ability to connect technical implementation to business outcomes, including conversion, lead quality, and marketing efficiency
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles

Pay

New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion of assets across such property types as living, office, retail, mixed-use, logistics and life science projects—all designed to enhance value, connection, and inspiration. We prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits, and generous vacation packages.