Senior Manager, Global Market Development - Bioprocessing Filtration

Key Responsibilities

• Lead the global market development team for assigned customer segments, applications, industries, geographies, channels, and adjacent markets.
• Define market growth strategies that clarify where to grow, who to target, which customer needs matter most, and how to accelerate adoption.
• Use market sizing, share analysis, growth rates, competitive intelligence, voice of customer, and customer insight to prioritize opportunities and support business planning.
• Provide market input for new product introduction and business case development, including opportunity sizing, target segments, customer needs, competitive alternatives, adoption barriers, channel requirements, and regional launch assumptions.
• Lead global go-to-market planning for priority growth initiatives, product launches, application expansion, and market penetration programs.
• Develop commercial activation plans, including customer targeting, sales plays, value propositions, positioning, messaging, campaign priorities, launch plans, and enablement needs.
• Partner with commercial teams and regional leaders to ensure strategies are practical, field-ready, regionally relevant, and connected to customer workflows.
• Establish operating mechanisms to set targets, measure performance, improve return on marketing investment, and continuously refine go-to-market programs based on results.
• Guide multi-channel execution across digital, content, webinars, events, trade shows, and other customer engagement channels.
• Define customer value propositions, positioning, commercial messaging, and differentiation themes for priority segments, applications, and workflows.
• Translate technical capabilities and application benefits into clear customer-facing messages that improve sales effectiveness and customer adoption.
• Build relationships with customers, key opinion leaders, strategic partners, channel partners, and external collaborators to strengthen advocacy and market adoption.
• Establish feedback loops with field teams to understand customer response, competitor activity, lost opportunities, adoption barriers, and enablement gaps.
• Track campaign effectiveness, lead quality, opportunity creation, conversion, customer engagement, and launch impact.
• Lead, coach, and develop a high-performing Global Market Development team.
• Build capability in market insight, segmentation, positioning, messaging, go-to-market planning, campaign strategy, launch support, demand generation, digital execution, and field enablement.
• Drive alignment across commercial, application engineering, marketing, regional, strategy, and business teams.
• Foster a culture of customer focus, accountability, collaboration, speed, continuous improvement, and commercial impact.

Qualifications

• 10+ years of experience in market development, strategic marketing, product marketing, commercial strategy, business development, sales enablement, product management, or related roles within life sciences, bioprocessing, filtration, biopharma, or other technical business-to-business markets.
• Demonstrated experience developing and executing market growth strategies, go-to-market plans, launch plans, demand-generation programs, and commercial enablement initiatives.
• Strong ability to translate customer, market, application, competitive, and regional insights into actionable commercial strategies.
• Experience with market sizing, segmentation, customer journeys, buying processes, campaign measurement, and commercial performance analysis.
• Experience supporting new product introduction, opportunity assessment, business case development, and commercialization planning for complex technical products.
• Experience developing value propositions, positioning, messaging, campaign strategies, sales tools, and customer-facing content for complex technical products.
• Proven ability to lead teams, build talent, and influence commercial, technical, marketing, regional, and senior leadership stakeholders in a matrixed organization.
• Strong analytical, communication, and executive presentation skills.