Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
About the role
The Performance Marketing Team of Agoda is seeking a skilled Data Analyst to join our dynamic team. This role focuses on defining marketing strategies for the Flights vertical, spearheading the development and optimization of marketing programs, conducting end-to-end analysis of large datasets, and driving data-driven decisions for channel growth.
Responsibilities
- Define Marketing strategy for Flights Vertical (outside of pricing)
- Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels (e.g., CRM, Paid Performance marketing)
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau to drive meaningful initiatives
- Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
- Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members
Requirements
- Extensive Experience: 8+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry.
- Bachelor's degree in computer science/Statistics/Math or Engineering or Economics and Finance
- Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations.
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
- Stakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
- People management experience: including hiring, coaching, and developing team members
- Entrepreneurial mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get-thing-done attitude.
Qualifications
- Experience in digital or social media marketing
- Experience in the online travel or e-commerce industry
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.
Skills
- Data Analysis
- SQL
- Data Visualization
- Databases
- Business Analysis
- Business Intelligence
- Machine Learning
- Statistics
- Microsoft Power BI
Benefits
At Agoda, we offer a competitive compensation package, comprehensive benefits, and a supportive work environment. We believe in fostering a culture where employees can thrive and grow, both personally and professionally.
Pay
We offer a competitive salary commensurate with experience and qualifications.
Schedule
This role offers a flexible schedule to accommodate your needs and preferences.
Company Culture
At Agoda, we embrace diversity and inclusion. We strive to create an environment where everyone feels valued and respected. Our team is made up of individuals from all over the world, bringing a wealth of different perspectives and experiences.
Equal Opportunity Employer
At Agoda, we are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.