Senior Manager, External Communications (Media)

We need to output HTML fragment with sections: About the role? The job summary is like a description. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We have job summary (About the role). Responsibilities listed. Basic Qualifications, Preferred Qualifications, Required Education. Also pay info: hiring range $139,200 to $186,600 per year, plus bonus/long-term incentive, benefits. So we can have Pay section with that info. Benefits: mention full range of medical, financial, and/or other benefits. Schedule: mention willingness to work flexible schedule as needed. So we can include Benefits and Schedule sections. We must not repeat job title as heading. No Job ID. Remove boilerplate like #DisneyCommsCareers, EEO etc. Not present. We need to use

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  for prose. We need to preserve all substantive information. Not invent or summarize away detail. So we need to include details from responsibilities bullet points. They are paragraphs but we can turn each bullet into

• . The responsibilities section has multiple sub-sections: Leadership & Team Management, Media Strategy & Outreach, Issues & Crisis Communication, Storytelling & Content Development, Measurement & Optimization. Each has bullet-like sentences. We can treat each sentence as list item? Probably better to keep as
  • each responsibility bullet. We'll parse. Responsibilities text: Leadership & Team Management Lead, mentor, and develop a team of media relations professionals, including manager-level talent, fostering a culture of excellence, agility, innovation, and accountability. Set strategic direction, establish priorities, and oversee the team’s development and execution of proactive media strategies across traditional and emerging platforms. Partner with the Manager, External Communications Campaigns & Integration on high-impact media plans supporting priority campaigns. Media Strategy & Outreach Develop and execute integrated media strategies that elevate the company’s visibility and reputation across Tier 1, trade, regional, niche, and emerging media platforms. Cultivate and maintain strong relationships with influential journalists, editors, producers, creators, and other emerging voices across business, trade, and digital media. Lead rapid-response efforts and manage sensitive or high-stakes media inquiries with precision and discretion. Issues & Crisis Communication Lead the development and execution of media strategies during DX issues and crises, ensuring timely, transparent, and effective communication. Anticipate emerging reputational risks and opportunities and partner with senior communications leaders and segment teams to guide media response under pressure. Storytelling & Content Development Collaborate across DX businesses and functions to identify and develop compelling stories that showcase innovation, leadership, guest focus, and business impact. Oversee development of press materials, media pitches, and executive messaging. Prepare senior leaders and spokespeople for media engagements, including briefings and interviews. Measurement & Optimization Establish KPIs and reporting frameworks to assess media and reputational impact and continuously optimize strategy. Stay ahead of media trends, emerging platforms, and industry shifts, including the evolving use of AI, to inform strategy. We'll put each of those sentences as
  • . Qualifications: Basic Qualifications list sentences. Preferred Qualifications list sentences. Required Education: Bachelor’s degree in a related field. We could combine Basic and Preferred under Requirements? But we have separate headings: Requirements, Qualifications, Skills. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which content goes where. Likely: - About the role: Job Summary paragraph. - Responsibilities: as above. - Requirements: maybe Basic Qualifications? Or combine Basic and Preferred? Could treat Requirements as Basic Qualifications, Qualifications as Preferred Qualifications, Skills as maybe skills listed? But we have skills embedded in qualifications. Could separate: Requirements = Basic Qualifications, Qualifications = Preferred Qualifications, Skills = maybe list of skills like excellent written/oral communication, presentation skills, etc. But those are already in qualifications. However we need to avoid thin sections. Perhaps we combine Basic and Preferred into Requirements and Qualifications? But we need to follow instruction: include a section ONLY when posting has real, specific content for it. So we can create sections for each that have content. We have content for About the role, Responsibilities, Basic Qualifications, Preferred Qualifications, Required Education, Pay, Benefits, Schedule. We could map: - About the role: Job Summary. - Responsibilities: as above. - Requirements: Basic Qualifications. - Qualifications: Preferred Qualifications. - Skills: maybe we could extract skills like "Excellent written, oral communication, and presentation skills.", "Experience leading issues and crisis communications.", etc. But those are already in Basic Qualifications. Might be redundant. Better to not create Skills section if no distinct skills beyond those already captured. But we could still create Skills section listing skills like "Excellent written and oral communication", "Presentation skills", "Strategic thinking", "Cross-functional partnership", "Stakeholder influence", "Team leadership", "Business judgment", "Creative thinking", "Initiative", "Managing multiple priorities". Those are in Basic Qualifications. However we risk duplication. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is okay? It says do NOT repeat the job title as a heading and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. It doesn't forbid repeating content elsewhere. But better to avoid unnecessary duplication. We could keep Skills section empty? Not allowed. So we might omit Skills section if no distinct skills beyond those already captured. But we have skills mentioned; we could put them under Skills. However then we would be moving content from Qualifications to Skills, which might be okay as long as we preserve all info. But we need to decide. Simplify: Use sections: About the role, Responsibilities, Requirements (Basic Qualifications), Qualifications (Preferred Qualifications + Required Education), Benefits, Pay, Schedule. That covers all. We need to use

    for each section heading. Inside each section, use

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    • . For Qualifications (Preferred Qualifications + Required Education): we could combine both as list items. For Benefits: we have "full range of medical, financial, and/or other benefits". Also mention bonus and/or long-term incentive units may be provided as part of compensation package. That's more compensation than benefits. But we can include benefits: medical, financial, other benefits. Also mention bonus and/or long-term incentive units maybe under Pay? Actually Pay section includes base pay range and bonus/long-term incentive. Benefits section includes medical, financial, other benefits. Schedule: mention willingness and ability to work a flexible schedule as needed. Let's craft. HTML fragment:

      About the role

      The Senior Manager, External Communications is a seasoned communications leader with deep media relationships, exceptional storytelling instincts, and a proven track record of managing complex, high-profile media strategies in collaboration with senior leaders. This role reports to the Director, External Communications for Disney Experiences (DX), which encompasses Disney’s global theme parks and resorts, cruise line and Walt Disney Imagineering businesses. The Senior Manager will lead a team of communications professionals and oversee global media relations efforts that elevate brand visibility, build and protect reputation, and manage complex issues across a dynamic, high-profile business segment. This includes identifying proactive storytelling opportunities, cultivating strong relationships inside the company and with high-impact media and creators across platforms, crafting compelling narratives, and providing sound reputational guidance to internal stakeholders.

      Responsibilities

      • Lead, mentor, and develop a team of media relations professionals, including manager-level talent, fostering a culture of excellence, agility, innovation, and accountability.
      • Set strategic direction, establish priorities, and oversee the team’s development and execution of proactive media strategies across traditional and emerging platforms.
      • Partner with the Manager, External Communications Campaigns & Integration on high-impact media plans supporting priority campaigns.
      • Develop and execute integrated media strategies that elevate the company’s visibility and reputation across Tier 1, trade, regional, niche, and emerging media platforms.
      • Cultivate and maintain strong relationships with influential journalists, editors, producers, creators, and other emerging voices across business, trade, and digital media.
      • Lead rapid-response efforts and manage sensitive or high-stakes media inquiries with precision and discretion.
      • Lead the development and execution of media strategies during DX issues and crises, ensuring timely, transparent, and effective communication.
      • Anticipate emerging reputational risks and opportunities and partner with senior communications leaders and segment teams to guide media response under pressure.
      • Collaborate across DX businesses and functions to identify and develop compelling stories that showcase innovation, leadership, guest focus, and business impact.
      • Oversee development of press materials, media pitches, and executive messaging.
      • Prepare senior leaders and spokespeople for media engagements, including briefings and interviews.
      • Establish KPIs and reporting frameworks to assess media and reputational impact and continuously optimize strategy.
      • Stay ahead of media trends, emerging platforms, and industry shifts, including the evolving use of AI, to inform strategy.

      Requirements

      • 7+ years of media relations experience with global brands, high-profile government work, or an agency, including at least 3 years in a leadership role.
      • Demonstrated success securing and managing coverage in Tier 1 outlets such as The New York Times, Bloomberg, and CNN.
      • Excellent written, oral communication, and presentation skills.
      • Experience leading issues and crisis communications.
      • Demonstrated ability to independently identify opportunities, anticipate challenges, and develop strategic communications recommendations.
      • Proven ability to navigate complex organizations, build cross-functional partnerships, and influence stakeholders at all levels.
      • Experience leading teams, developing manager-level talent, and setting priorities in fast-paced environments.
      • Strong business judgment, creative thinking, initiative, and the ability to manage multiple priorities.
      • Willingness and ability to work a flexible schedule as needed.

      Qualifications

      • 10+ years of media relations experience.
      • Experience in the travel and leisure, entertainment, and/or consumer goods industries.
      • Bilingual abilities.
      • Bachelor’s degree in a related field.

      Benefits

      Full range of medical, financial, and/or other benefits.

      Pay

      The hiring range for this position in California is $139,200.00 to $186,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package.

      Schedule

      Willingness and ability to work a flexible schedule as needed.

      Check: We included flexible schedule also in Requirements (we listed it there). That duplicates. Might be okay but we could remove from Requirements to avoid duplication. However the requirement includes willingness to work flexible schedule as needed; it's a qualification. We could keep it there and not have Schedule section. But we need Schedule section if we have content. We have content for schedule: willingness and ability to work flexible schedule as needed. That's already in Requirements. If we keep Schedule section, we duplicate. Better to move schedule to Schedule section and remove from Requirements. Let's adjust. Remove the flexible schedule item from Requirements list. Keep