Senior Manager, Event Management

Responsibilities

• Lead end-to-end event operations, ensuring successful planning, execution, and reporting.
• Serve as the primary liaison for clients, agency partners, and internal stakeholders.
• Recruit, hire, onboard, schedule, coach, and manage Brand Ambassadors and part-time event staff.
• Manage payroll, expense reporting, and other administrative processes with accuracy and timeliness.
• Create program recaps and performance reports that provide actionable insights and support future planning.
• Lead cross-functional and cross-agency communication to ensure operational excellence.
• Manage warehouse operations, including inventory, event kits, promotional assets, and incoming shipments.
• Ensure all POS materials and event assets are organized, maintained, and activation-ready.
• Maintain a regular on-site presence in the Sacramento warehouse, located in Midtown Sacramento, to support market operations and event readiness.
• Work on-site in the warehouse approximately 3–4 days per week, managing inventory, event assets, kit preparation, and shipments.
• Follow established SOPs and proactively resolve operational challenges.

Qualifications

• 6+ years of event management experience.
• Experience managing Brand Ambassadors, field teams, or event staff.
• Strong organizational, project management, and budgeting skills.
• Experience managing payroll, expenses, and administrative processes.
• Experience with sampling events, experiential marketing, and event production.
• Knowledge of the wine and spirits industry preferred.
• Proficiency in Microsoft Office Suite.
• Ability to work flexible hours, including evenings and weekends as needed.
• Ability to travel throughout Northern California based on business needs.
• Must be comfortable working in a hands-on warehouse environment.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.