SENIOR MANAGER (DT), DTC GROWTH
TikTok Shop Global Expansion
Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing.
Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows.
Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions.
Regional Marketplace Strategy & Expansion
Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre) based on market size, feasibility, and strategic fit.
Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers.
Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
Product Management & Roadmap Ownership
Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility.
Write clear product requirements, user stories, and acceptance criteria for IT development teams.
Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders.
Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions.
Cross-Functional Leadership
Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives.
Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions.
Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product.