Senior Manager, Direct Mail Campaign and Analytics Lead

About the role

This role owns and scales Point's highest-performing acquisition engine: our direct-to-consumer direct mail (DM) prescreen program. As the largest and most strategically important growth channel for Point—and a true competitive advantage—you will directly manage a major portion of the company's marketing spend and have a material impact on overall business performance.

We are looking for a leader, who can leverage their extensive experience in managing direct to consumer direct mail campaigns and drive innovation across audience targeting, creative testing, vendor management and speed and accuracy of execution.

• Explore and test opportunities such as Triggers, 3rd-party list buys, ITAs, and new data sources to scale volume efficiently.
• Independently conduct deep, hands-on analysis of campaign performance to uncover insights, measure ROI, and recommend optimizations.
• Analyze and optimize to improve KPIs such as customer acquisition cost (CAC), response and conversion rates, cost per funded customer.
• Own campaign forecasting and in-month pacing.
• Partner with the Data Science team building and validating targeting and response models, designing rigorous experiments, and turning detailed campaign analysis into spend and optimization decisions.
• Manage relationships with multiple print, data/list, and agency vendors end-to-end. Set clear SLAs and quality standards, coordinate timelines across partners, resolve issues quickly, and hold vendors accountable for accurate, timely, performance-oriented work.
• Design and run well-controlled experiments on creative, targeting strategies, offer construction, and the mail decision itself—defining success metrics, sizing tests appropriately, and reading results rigorously to meet growth goals while managing risk.
• Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new direct mail creative. Partner with Creative/Content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
• Oversee complex, multi-workstream campaign operations with meticulous attention to detail and clear communication across stakeholders. Manage the direct mail budget, ensuring efficient allocation and high ROI.

Requirements

• 7+ years of experience in growth, performance, or analytics-focused marketing.
• 3+ years of experience managing large-scale prescreen direct mail programs (3M+ mail pieces per month), ideally within consumer lending, financial services, or other highly regulated industries.
• Proven success owning growth initiatives and delivering measurable business outcomes while managing significant marketing budgets.
• Deep analytical skills with the ability to independently interrogate complex datasets, validate analyses (whether self-generated or produced by analysts or AI), and translate findings into strategic business decisions.
• Experience partnering closely with Data Science, Analytics, and AI teams to develop targeting, scoring, forecasting, and experimentation strategies.
• Demonstrated ability to define and lead end-to-end testing and experimentation roadmaps that drive continuous optimization and business growth.
• Experience operating effectively in ambiguous, fast-paced environments, building scalable processes and operational frameworks where they do not yet exist.
• Strong strategic thinking with the ability to identify key business questions, prioritize opportunities, and influence decisions through data-driven recommendations.
• Proven track record of managing multiple external partners and vendors (including print, data, and agency partners) while maintaining exceptional quality, accuracy, and execution.
• Meticulous attention to detail with a high bar for accuracy and execution.

Qualifications

• Experience in consumer lending or financial services is strongly preferred.