Senior Manager, Digital Media Analytics

About the role

The Senior Manager, Digital Analytics turns complex marketing and business data into clear insights that shape communications strategies, deepen audience understanding, and measure impact across earned, owned, and paid channels. This role blends analytical expertise with creative storytelling, partnering closely with commercial, marketing, operations, and finance teams to design and deliver high‑impact analytical solutions that uncover opportunities and drive smarter, more effective decisions. The ideal candidate thrives at the intersection of data and creativity, turning insights into actionable recommendations, developing team capabilities, and ensuring projects run smoothly from design to delivery.

Responsibilities

• Lead strategic analytics initiatives to support business planning, performance measurement, and forecasting across global functions.
• Design and deliver dashboards, reports, and data models that communicate key metrics, trends, and actionable insights to cross‑functional stakeholders.
• Oversee global Google Analytics (GA4) strategy, implementation, and governance, ensuring accurate tracking, consistent measurement frameworks, and alignment with business objectives.
• Apply statistical analysis, predictive modeling, and data visualization techniques to solve business challenges and uncover growth opportunities.
• Lead cross‑functional analytics initiatives by developing project roadmaps, execution plans, and post‑project reports that demonstrate impact, ROI, and key learnings.
• Provide briefings, analytics strategies, and measurement frameworks that guide Valvoline Global in data‑driven decision‑making and align analytics outputs with organizational objectives.
• Develop training materials and lead workshops to strengthen data literacy across teams.
• Collaborate with business leaders to translate questions into analytical problems and deliver actionable, data‑driven recommendations.
• Partner with stakeholders to support data quality and infrastructure by conducting audits, identifying improvements, and maintaining clear documentation of data sources, metric definitions, and governance processes.
• Stay current on emerging tools, technologies, and analytics best practices, conducting proof‑of‑concepts, and recommending new technologies (including BI and AI/ML solutions) based on business value.

Requirements

• Bachelor’s degree in Analytics, Statistics, Mathematics, Business, Economics, Computer Science, or a related field
• 8+ years of progressive experience in digital analytics, business intelligence, or data science roles, preferably in a global or matrixed organization
• Ability to analyze paid media data across Search, Programmatic, and Social channels, connecting analytics to volume and revenue metrics to generate actionable commercial performance insights
• Experience working in Salesforce Marketing Cloud platform
• Strong experience with predictive analytics, statistical modeling, and machine learning methodologies
• Proven ability to analyze complex datasets and translate findings into strategic recommendations
• Exceptional communication and storytelling skills with the ability to translate complex data into clear business insights
• Strong business acumen with experience working across functions such as Sales,