Senior Manager, Demand Generation - North America EV

About the role

The Senior Manager, Demand Generation - North America will be the first dedicated marketing hire for Zenobē’s North America business. Reporting to our EVP Sales & Marketing, North America, you will build the foundational marketing engine—systems, processes, content, and campaigns—that turn market awareness into qualified pipeline for our Transit, School Bus, and Commercial Truck teams across the US and Canada.

Responsibilities

• Translate the marketing strategy into a delivery plan: named campaigns, owners, channels, and timings, with a view on the pipeline it should generate.
• Establish the baselines and systems that make marketing-sourced qualified leads (MQLs/SQLs) and pipeline measurable.
• Define and track marketing-sourced qualified leads (MQLs/SQLs) and pipeline.
• Build attribution and full-funnel reporting in Salesforce and HubSpot.
• Establish cost-per-SQL and marketing ROI benchmarks, and improve them quarter over quarter.
• Prioritize a focused set of digital campaigns and events each quarter, and show the pipeline impact of that focused effort.
• Establish the commercial return on our association memberships, sponsorships, and events, and reallocate away from what does not deliver.
• Create and oversee content and thought leadership that strengthens Zenobē’s position as a market leader in fleet electrification.
• Manage the Media agency to deliver a pipeline of news stories that bring storytelling of our projects to life, establish our brand, and build our reputation.
• Own our industry association memberships and sponsorships, which nobody currently manages: audit what we pay for today, evaluate each against the pipeline, speak and relationship value it actually returns, and recommend where we renew, renegotiate, or exit.
• Manage NA digital channels in partnership with the Global Marketing team—ensuring consistent messaging and a strong pipeline of NA-relevant content.
• Take on the indirect channel feasibility work started by the Origination team in H2 2026: review the read on OEMs, dealers, financiers, and consultants, and form a view on where partner-sourced leads are realistic for us.
• Build and run the channel plan from 2027: co-marketing, joint collateral, and partner enablement.
• Work on health and safety, wellbeing, and sustainability initiatives, integrating these principles into daily responsibilities, ensuring a safe and supportive work environment, promoting both the physical and mental health of self and colleagues, and adopting sustainable and energy-efficient practices to minimize environmental impact.

Requirements

• Proven track record in B2B demand generation and lead generation, with evidence of marketing-sourced pipeline delivered, and experience building or scaling a funnel including lead scoring, nurture, and sales handover.
• Experience marketing to our customer segments—transit and bus operators, school transportation, or commercial truck/fleet operators—or within businesses serving these customers, such as fleet leasing, financing, vehicle OEMs, or maintenance providers.
• Demonstrated experience building marketing operations, systems, and processes from a low base—establishing tracking, reporting, and content workflows where none previously existed.
• Hands-on experience delivering demand generation across SEO/GEO, SEM, paid media, email, and marketing automation—programs you have run yourself, not solely directed through agencies—and with the judgement to bring in specialist agencies where scale requires it.
• Hands-on experience with Salesforce and HubSpot, and confident using data and analytics to drive decisions.
• Strong content creation and storytelling skills, with the ability to engage technical and commercial audiences and simplify the complex; comfortable directing external agency or freelance resources for design and copywriting production.
• Experience planning and delivering industry events and trade shows with measurable commercial outcomes.
• Strong stakeholder management skills, with the ability to work cross-functionally in a global environment.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum 8 years of relevant experience in marketing, preferably in a B2B environment.
• Technical Skills: Proficiency in Salesforce, HubSpot, and Google Analytics.
• Soft Skills: Excellent communication, collaboration, and problem-solving skills.

Skills

• Marketing Strategy Development
• Lead Generation and Pipeline Management
• Content Creation and Storytelling
• Event Planning and Execution
• Stakeholder Management
• Analytics and Data-Driven Decision Making
• Health and Safety Awareness

Benefits

Our benefits package includes:

• 20 days of vacation, increasing after 5 years’ service
• 401(k) Scheme—up to 4% matching
• Excellent opportunities for personal growth and responsibility plus a training budget
• Up to 33% performance-related bonus
• Health, dental, vision, and life insurance (with 100% employer-paid coverage for employees and 75% for dependents/spouses)
• Refer-a-friend bonus scheme
• Enhanced maternity and paternity benefits
• Flex commuter program
• Fertility leave

Pay

Base pay is one part of the total package that is provided to compensate and recognize employees for their work and any role at Zenobē, regardless of the location. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. Base salary per annum: USD$145,000 - USD$160,000.

Schedule

Full-time position.