Senior Manager, Data Science & Analytics

Responsibilities

• Strategic Leadership
• Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
• Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes.
• Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals.
• Data & Analytics
• Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact.
• Establish and maintain robust testing frameworks that are statistically valid and operationally scalable.
• Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication.
• Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns.
• Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention.
• Marketing Measurement
• Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities.
• Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact.

Requirements

• Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines.
• 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
• Expertise in advanced analytics tools and Business Intelligence tools.
• Proven experience designing and scaling experiments in a digital environment.
• Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• More!

PAY

The salary range for this role is $125,000 - $145,000 depending on location and experience.

People & Culture at Zeta

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

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