Senior Manager CX Platform Strategy & Transformation

We need to output HTML fragment with sections: About the role? The posting includes description of role, responsibilities, qualifications, benefits, etc. We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Include only sections with real specific content. No placeholder. We need to extract content. Let's parse posting: Intro: "Reynolds American is evolving... REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager CX Platform Strategy & Transformation in Winston Salem As Senior Manager – Platform Strategist, you will serve as the business-side single point of contact across key marketing technology and platform transformation efforts within Consumer Experience. This role will translate CX needs into clear platform requirements, priorities, sequencing recommendations, and business impacts across IDT and cross-functional partners. You will hold the portfolio-level lens across consumer platforms, identifying cross-channel dependencies, business impacts, sequencing risks, and opportunities for improved integration that individual channel leads may not be positioned to see. As a key member of the CX Strategy & Governance team, you will help ensure platform changes are evaluated through a business, operational, adoption, and governance lens. This is a high-impact role for a strategic, technically fluent, and commercially minded operator who can simplify platform complexity, connect technology decisions to business outcomes, and support scalable platform evolution, automation delivery, AI use-case governance, and human-in-the-loop operating standards." That's description; could be About the role. Then "Your Key Responsibilities Will Include" list bullet points. Then "What are we looking for?" includes qualifications, requirements, skills. Then "WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP" etc. Then "Belonging, Achieving, Together" etc. Then "Salary And Benefits Overview Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer" then list benefits. No explicit salary figure given; only benefits. So Pay section should not be included because no specific pay. Schedule not mentioned. So we include About the role, Responsibilities, Requirements (maybe Qualifications), Skills, Benefits. We need to decide headings: About the role (intro paragraph). Responsibilities (list). Requirements (education/experience). Qualifications maybe overlapping; but we can combine Requirements and Qualifications? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include only those with real content. We have content for About the role, Responsibilities, Requirements (education/experience), Qualifications (maybe skills?), Skills (maybe specific abilities), Benefits. We need to avoid duplication. Let's extract: About the role: The introductory paragraphs describing role purpose. Responsibilities: The bullet list under "Your Key Responsibilities Will Include". Each bullet starts with a bold phrase? We'll capture each as

. Requirements: Education: Bachelor’s degree required, with a degree in Marketing, Business, Information Systems, Technology Management, or a related field preferred; 5+ years of experience in marketing operations, marketing technology, digital transformation, platform strategy, product ownership, or related business functions. Qualifications: Could be the list of abilities: Strong business translator..., Strong understanding..., Demonstrated ability..., Portfolio management mindset..., Strong stakeholder management..., Experience supporting platform change..., Comfort operating in ambiguity... Skills: Might be overlapping; but we could treat the bullet list under "What are we looking for?" as Qualifications and Skills combined? However we need separate sections if content distinct. Let's split: Qualifications: education and experience. Skills: the list of abilities (business translator, understanding, etc). Benefits: the benefit list. We must not include boilerplate like EEO, etc. Remove. Now produce HTML:

About the role

... (the intro paragraph(s) )

Responsibilities

• Platform strategy and business ownership: Serve as the business-side single point of contact for platform strategy, platform change requests, and technology decisioning across CX.
... etc. We need to preserve all substantive information; not invent or summarize away detail. So we need to keep each bullet's full text. Let's extract responsibilities list exactly as in text: "Platform strategy and business ownership Serve as the business-side single point of contact for platform strategy, platform change requests, and technology decisioning across CX. CX requirements translation Represent CX business needs, priorities, and operating requirements in platform discussions with IDT and technology partners. Portfolio-level impact assessment Develop cascade analysis for major platform changes, identifying impacts across segmentation, journey orchestration, briefing, activation, measurement, and downstream workflows. Cross-platform integration Coordinate overlap between consumer and trade platforms to identify shared dependencies, duplication, sequencing conflicts, and integration opportunities. Tower and stakeholder alignment Partner with tower leads, CX Operations, Journey Framework, Workfront Platform Owner, IDT, LEX, and Compliance to bring the right decision depth into platform discussions. Decision framing and escalation Own the CX business position on platform changes, including recommended sequencing, trade-offs, dependencies, escalation needs, and adoption considerations. Automation and AI use-case governance Lead intake, prioritization, and business framing for automation and AI use-case backlogs, partnering with LEX and Compliance to establish governance rails and human-in-the-loop standards. Operational adoption Support automation delivery into tower workflows, ensuring new capabilities are operationally viable, clearly defined, and adopted by impacted teams. Platform evaluation and risk management Partner with IDT on tool evaluation, platform fit assessment, business requirements, implementation considerations, capability gaps, workflow impacts, and adoption barriers. Governance and compliance Ensure platform strategy and execution comply with company policies, governance expectations, data standards, and applicable regulatory requirements." We need to format each as
• with the heading bold? Not required; just preserve text. Could combine heading and description as one sentence. We'll keep as given: maybe each bullet starts with the heading then description. We'll keep as one string. Now Qualifications (education/experience): "Bachelor’s degree required, with a degree in Marketing, Business, Information Systems, Technology Management, or a related field preferred; 5+ years of experience in marketing operations, marketing technology, digital transformation, platform strategy, product ownership, or related business functions." Now Skills (the list after "Strong business translator..."): Let's extract that paragraph: "Strong business translator who can connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes; ability to simplify technical complexity into clear business implications, decision points, recommended actions, and leadership-ready narratives; strong communication and business translation skills. Strong understanding of marketing technology, workflow platforms, consumer data platforms, campaign orchestration, and activation ecosystems, with familiarity with marketing technology platforms, campaign orchestration, consumer data platforms, workflow management tools, or digital activation ecosystems. Demonstrated ability to assess platform changes across multiple workstreams, channels, teams, and business processes; demonstrated ability to evaluate business impacts across workflows, channels, data dependencies, and operational teams. Portfolio management mindset with the ability to identify dependencies, sequencing considerations, risk areas, and cross-platform impacts; strong project management, prioritization, decision-framing, and follow-through skills. Strong stakeholder management and influencing skills across business, technology, legal, compliance, and operational teams; experience working with cross-functional technology, business, and operations teams to define requirements, prioritize needs, and support platform delivery; collaborative leadership style with the ability to bring the right subject matter experts into the right decisions at the right time. Experience supporting platform change, automation, AI-enabled workflows, capability deployment, or operating model transformation preferred; strong judgment in evaluating automation, AI use cases, governance needs, human oversight requirements, and operational readiness. Comfort operating in ambiguity, balancing competing priorities, and navigating complex governance environments in fast-moving transformation efforts; ability to operate with discretion, sound judgment, and a governance mindset in complex business environments; experience in fast-moving consumer goods and/or regulated industries preferred" We could split each sentence as separate
• but they are already semicolon-separated. Might be okay to keep as paragraphs. However instruction: Use
  • for any list of duties/requirements/benefits. This is a list of skills; we can make each bullet a skill. Let's split by the semicolons that separate distinct skill statements. But there are multiple sentences each containing multiple semicolons. Safer to treat each sentence as a bullet. We'll break at periods. Sentences: 1. Strong business translator who can connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes; ability to simplify technical complexity into clear business implications, decision points, recommended actions, and leadership-ready narratives; strong communication and business translation skills. 2. Strong understanding of marketing technology, workflow platforms, consumer data platforms, campaign orchestration, and activation ecosystems, with familiarity with marketing technology platforms, campaign orchestration, consumer data platforms, workflow management tools, or digital activation ecosystems. 3. Demonstrated ability to assess platform changes across multiple workstreams, channels, teams, and business processes; demonstrated ability to evaluate business impacts across workflows, channels, data dependencies, and operational teams. 4. Portfolio management mindset with the ability to identify dependencies, sequencing considerations, risk areas, and cross-platform impacts; strong project management, prioritization, decision-framing, and follow-through skills. 5. Strong stakeholder management and influencing skills across business, technology, legal, compliance, and operational teams; experience working with cross-functional technology, business, and operations teams to define requirements, prioritize needs, and support platform delivery; collaborative leadership style with the ability to bring the right subject matter experts into the right decisions at the right time. 6. Experience supporting platform change, automation, AI-enabled workflows, capability deployment, or operating model transformation preferred; strong judgment in evaluating automation, AI use cases, governance needs, human oversight requirements, and operational readiness. 7. Comfort operating in ambiguity, balancing competing priorities, and navigating complex governance environments in fast-moving transformation efforts; ability to operate with discretion, sound judgment, and a governance mindset in complex business environments; experience in fast-moving consumer goods and/or regulated industries preferred. We'll make each a
  • . Now Benefits: list from "Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer" then list items. We need to capture each benefit item as
  • . Let's extract: - 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. - Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent - Company contributes an additional three percent to 401(k) whether employee participates or not - Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) - Health Savings Account start-up contribution for employees who elect the high deductible health plan - Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year - Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents - Company paid life insurance of 1x annual base pay ($50,000 minimum) - Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) - Voluntary insurances offered at group rates employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance - Tuition reimbursement and student loan support - Dependent Scholarship Programs - Free confidential personal financial counselling service - On-site health centers and 24/7 fitness centers at certain company locations - A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice - Health-care concierge service - Volunteer service opportunities - Extensive training opportunities - Company vehicle for eligible employees - Mobile phone allowance for eligible employees -