Senior Manager, Culture Activation

Description

The Senior Manager, Culture Activation leads the activation of CDW’s values across the coworker and leader lifecycle, ensuring the CDW Way — Act as One, Play to Win, Think Forward — is embedded into everyday experiences, talent practices, and key moments that matter. This role partners across the organization to shape a cohesive culture narrative and Employee Value Proposition (EVP) that is experienced internally and reflected externally. Success is measured through CDW’s listening strategy and demonstrated through engagement, alignment to values, and consistency of coworker experience.

Key Responsibilities

• Design and lead an enterprise culture and coworker experience strategy that embeds CDW values into key coworker and leader moments across the lifecycle, translating values into scalable tools, behaviors, and resources.
• Oversee our One CDW strategy ensuring we create an inclusive, welcoming and respectful environment.
• Define and continuously improve the end-to-end coworker and leader experience by shaping key lifecycle touchpoints — from attraction and onboarding through development, performance, transitions, and change.
• Partner cross functionally to ensure technology-enabled solutions enhance the coworker experience while preserving the human element.
• Leverage CDW’s LA 2028 sponsorship as a catalyst for culture activation and coworker engagement, partnering with Marketing and Communications to translate the partnership into meaningful internal experiences that bring CDW values to life.
• Leverage insights from the listening channels to assess culture health, identify opportunities, and drive targeted improvements across the coworker lifecycle.
• Build strong cross-functional partnerships and influence outcomes through collaboration and thought leadership to align and integrate culture and coworker experience efforts across the enterprise.
• Lead, develop, and inspire a team of culture and coworker experience professionals, modeling CDW values and fostering creativity, accountability, and continuous improvement.

Qualifications

• Education: Bachelor’s degree required, Master’s degree preferred (Human Resources, Organizational Development, Communications, Marketing, or related field).
• Experience: 8+ years of progressive experience leading enterprise culture and coworker experience initiatives across one or more of the following disciplines: culture transformation, employee experience, organizational development, employer brand, internal communications, or talent management.
• Demonstrated experience leading the program management at scale of culture initiatives and values activation.
• Experience embedding values and culture into business processes and talent systems.
• Core Capabilities & Skills:
  • Enterprise & Systems Thinking: ability to design integrated solutions across the coworker lifecycle.
  • Strategic Communication & Storytelling: exceptional ability to translate strategy into compelling narratives and campaigns.
  • Creative & Innovative Mindset: brings new ideas and modern approaches to culture activation and coworker engagement.
  • Human-Centered Design: experience applying design thinking or experience design methodologies.
  • Influence & Relationship Building: strong ability to partner across functions and levels with credibility and trust.
  • Data-Informed Decision Making: uses listening data and insights to guide priorities and actions.
  • Change & Project Leadership: skilled at managing multiple initiatives in complex, evolving environments.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next. Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.