Senior Manager, Credit Card Business Strategy
About the role
The Senior Manager, Credit Card Business Strategy will lead the Credit Building business within the cards organization. This person will define the vision, strategy, and portfolio plan to grow the business and deliver great outcomes for customers building or rebuilding credit.
Responsibilities
Own the business vision and strategy for the Credit Building portfolio, aligned with Seen and Snap priorities.
Develop and present strategic proposals and business cases (e.g., new products, features, pricing, product constructs, partnerships, and distribution channels) to senior leadership.
Define clear goals and KPIs for the Credit Building business and develop a financial plan (e.g., volume, revenue, losses, unit economics) aligned to those KPIs.
Monitor and track KPIs, goals, and financial performance; identify gaps versus plan and propose solutions and course corrections.
Translate strategy, insights, and financial goals into structured business cases and product requirements that inform roadmaps owned by Product and Engineering.
Collaborate with Marketing, Risk, Compliance, and Operations to align on scope and timing for initiatives and ensure that launches are feasible, well-supported, and set up for success.
Track progress of key initiatives, raise risks, and recommend tradeoffs from a business perspective.
Deeply understand the needs of consumers who are new to credit, rebuilding credit, or thin-file/near-prime.
Monitor competitive landscape, market trends, and regulatory changes in credit building products.
Partner with the Marketing team to identify, size, and maximize cross-sell opportunities into Credit Building from other Snap/Seen products (e.g., leveraging existing customers, applicants, or declined populations).
Propose journeys, offers, and targeting strategies that use customer and application data from other Snap product lines; work with partner teams to implement and optimize these experiences.
Partner with Analytics and Finance to build robust measurement frameworks for business performance (e.g., acquisition, activation, revenue, unit economics).
Design and propose experiments and A/B tests with Analytics, Marketing, and Product teams; interpret results and recommend actions to improve customer outcomes, cross-sell performance, and business metrics.
Proactively identify issues, diagnose drivers of performance (e.g., funnel drops, loss trends, channel performance), and develop data-driven action plans.
Incorporate regulatory requirements and risk policies into business proposals and requirements, and partner with Product and Operations to embed them in product design and processes.
Collaborate with Operations to identify pain points and recommend improvements to onboarding, servicing, and issue resolution for credit building customers.
Act as the single threaded business leader for Credit Building within the GM org, coordinating stakeholders across Product, Risk, Marketing, Operations, and other partner teams.
Communicate business priorities, tradeoffs, financial impact, and performance clearly to executive stakeholders.
Help shape how Credit Building fits into the overall Snap/Seen card strategy (alongside Seen’s branded credit card and other credit products).
Requirements
5+ years of product management, business management, or closely related experience, ideally in consumer finance, credit cards, banking, or fintech.
Demonstrated experience owning a product, program, or portfolio from a business / P&L perspective: defining KPIs, building financial plans, and driving execution with cross-functional teams.
Strong analytical skills; comfortable working with data, defining metrics, and partnering with Analytics, Finance, and Marketing to make decisions.
Experience working with cross-functional partners such as Product, Risk, Marketing, Operations, and Compliance.
Ability to think strategically and execute pragmatically—balancing growth, customer experience, and risk.
Excellent written and verbal communication skills, with the ability to influence across levels and functions.