Jobs · Marketing · Massachusetts

Senior Manager Content Production

athenahealth · Massachusetts, United States · 4 wk ago
On-siteMarketing$96k–$162k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes Position Summary, About The Team, Essential Job Responsibilities, Additional Job Responsibilities, Expected Education & Experience, Expected Compensation, About Athenahealth, What We Can Do For You. We must use

for section headings. Do not repeat job title as heading. Do not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove the link at end. We must preserve all substantive info. Not invent or summarize away detail. Include a section only when posting has real specific content. Avoid filler like "commensurate with experience". The compensation is given: $96,000 - $162,000. So we can include Pay section. Schedule? Not mentioned. Benefits? There's mention of benefits in "What We Can Do For You": health and financial benefits, perks, etc. So we can include Benefits section summarizing that. But we must not invent details; we can include the described benefits. We need to use
  • for any list of duties/requirements/benefits. So for responsibilities, we can list each bullet as
  • . For requirements, list each bullet. For benefits, list each benefit. We need to preserve all substantive info; not lose details. So we need to capture each responsibility line. Let's parse the posting. Position Summary paragraph: "Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Position Summary athenahealth is seeking a Senior Manager, Content Production to lead hands-on content creation and subject-matter ownership for Revenue Cycle Management (RCM). This person will own the RCM content roadmap within the broader editorial strategy and will write the majority of RCM content, with particular emphasis on blogs and eBooks. Beyond RCM, this person will flex into related solution areas, including Value-Based Care and Payer, Interoperability, and Patient Experience, as business priorities and content needs evolve. This is a senior individual-contributor role for an accomplished healthcare technology writer who can develop deep RCM fluency, build trusted relationships with internal subject-matter experts, and translate complex topics into clear, authoritative content for a range of audiences and specialties. The role reports to the Senior Manager, Editorial Content and partners closely with Product and Portfolio Marketing, Brand, and Integrated Marketing across a highly cross-functional, matrixed organization." We can put that as a

    under maybe "About the role" heading? The instruction: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role section containing the position summary. Then About The Team: we can maybe include under About the team? Not in list of headings but we could still use About the team as heading? The instruction says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive; we can still use other headings? Probably better to stick to those headings. But we have content about team; we could incorporate into About the role or maybe a separate section "About the team". Since not listed, maybe we should avoid creating a heading not in list? The instruction: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are typical but not exclusive? It says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Could interpret that we should use those headings when applicable. But we can also add other headings if needed? Safer to stick to those headings. However we have substantive content about the team; we could incorporate into About the role or maybe under Responsibilities? Better to create a section "About the team" using

    even if not listed; risk of violating instruction? The instruction says "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, just gives examples. I'd include About the team as a heading. Essential Job Responsibilities: list. Additional Job Responsibilities: list. Expected Education & Experience: list. Expected Compensation: we can put Pay section. About Athenahealth: maybe "About the company" but not in list; we could incorporate into About the role? But it's substantive. Could create a section "About the company". Not in list but okay. What We Can Do For You: Benefits section. We must not include duplicated lines, boilerplate like EEO, etc. Also remove the link at end. We need to ensure we don't include "Expected Education & Experience" heading as is? We can use "Requirements" or "Qualifications". The instruction includes Requirements, Qualifications, Skills. So we can map education/experience to Requirements or Qualifications. Probably "Requirements". We'll put that. Skills maybe separate but we can include within Requirements. We need to preserve all substantive info; we must not lose details like "8-10 years of experience..." etc. Thus we will produce sections:

    About the role

    with position summary paragraph.

    About the team

    with team description.

    Responsibilities

    with
      containing essential and additional responsibilities? Could split into Essential and Additional but we can combine all responsibilities into one list. However we need to preserve distinction? Not required; we just need to preserve all substantive info. Combining is fine as long as we include all items. We'll list each responsibility as
    • .

      Requirements

      with
        containing education/experience items.

        Pay

        with

        containing salary range and note about base pay etc.

        Benefits

        with
          containing benefits described: health and financial benefits, commuter support, employee assistance programs, tuition assistance, employee resource groups, collaborative workspaces, dog-friendly offices, flexibility, events (book clubs, external speakers, hackathons), company culture based on learning, supportive team, inclusive environment. We also have About Athenahealth description; we could include under "About the company" heading. We must not include fluff like "commensurate with experience". Not present. Now produce HTML fragment. Check for any duplicated lines: we need to avoid repeating same sentences. Let's extract responsibilities: Essential Job Responsibilities list: - Own the RCM beat and its content roadmap within the broader editorial strategy, serving as this beat's primary owner. - Flex into adjacent solution areas, such as Value-Based Care and Payer, Interoperability, and Patient Experience, as needed, developing working fluency quickly enough to produce credible, well-informed content on short notice. - Develop deep fluency in athenahealth's RCM solutions, customer needs, market context, and go-to-market priorities; become the content team's trusted RCM subject-matter owner. - Write athenahealth’s RCM content, with a primary focus on high-quality blogs and eBooks that support audiences across the funnel. - Conduct interviews, review data, and perform research to develop accurate, useful, and compelling content grounded in genuine subject-matter depth, across RCM and adjacent domains as assigned. - Tailor content approach and voice for a variety of audiences and specialties, including Specialties, Enterprise, Small Group, and Group segments. - Serve as a content consultant for related landing pages, emails, and webinars, helping partners maintain narrative consistency and editorial quality. - Create clear, well-scoped briefs for freelance writers when additional support is needed, and review their work for accuracy, quality, and alignment. Additional Job Responsibilities: - Coordinate stakeholder review and approval cycles across a highly matrixed, cross-functional organization, track feedback and decisions, and keep partners informed of content status and next steps. - Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing to connect content with messaging, campaigns, and go-to-market initiatives across RCM and adjacent solution areas. - Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO, to content planning, briefs, and execution. - Use performance insights supplied by reporting partners to refine topic selection, formats, and future content plans. - Conduct periodic audits of RCM (and, as needed, adjacent domain) content to identify gaps, overlaps, refresh opportunities, and priorities for new content Note: the last line ends with "content to identify gaps, overlaps, refresh opportunities, and priorities for new contentundefined". There's a stray "undefined". Probably a typo; we should preserve as is? It says "new contentundefined". Likely a mistake; but we must preserve substantive information; we could trim the "undefined" as it's not substantive. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. The "undefined" is not substantive; it's likely an artifact. Safer to omit it? Might be considered removing non-substantive artifact. I'd remove the "undefined". Keep the sentence: "Conduct periodic audits of RCM (and, as needed, adjacent domain) content to identify gaps, overlaps, refresh opportunities, and priorities for new content." Now Requirements/Education & Experience list: - 8-10 years of experience in content marketing, editorial, journalism, or professional writing roles, including substantial experience creating long-form B2B content. - Healthcare industry experience required; direct experience with RCM strongly preferred. - Familiarity with Value-Based Care and Payer, Interoperability, or Patient Experience is a plus. - Demonstrated success operating in a highly cross-functional, stakeholder-heavy, matrixed organization, coordinating input and approvals across multiple teams without direct authority. - Exceptional writing and editing skills, with the ability to turn complex, technical, or regulated subject matter into polished, accessible content. - A strong portfolio that includes long-form business content such as blogs, eBooks, guides, reports, or case studies. - Demonstrated ability to develop genuine subject-matter expertise quickly across more than one domain, and to build productive relationships with internal experts and cross-functional partners. - Proven ability to flex tone, depth, and format for different audiences and specialties (e.g., Enterprise vs. Small Group, general vs. specialty-specific). - Working knowledge of SEO and AI search optimization practices and how they inform content planning and execution. - Strong judgment, organization, and stakeholder communication skills. - Ability to work independently, manage competing priorities, and produce high-quality work in a changing environment. - Bachelor's degree in English, journalism, marketing, communications, or a related field. Now Pay section: The posting includes: Expected Compensation $96,000 - $162,000 The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans. We'll put that in a

          . Benefits section: From "What We Can Do For You": Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we

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