Senior Manager, Consumer Connections

Role Responsibilities

• Serve as the Consumer Connections lead for assigned brands, partnering with Brand, Insights, Commercial, and Agency teams
• Develop integrated marketing plans that align to business objectives and brand priorities
• Translate consumer insights, audience intelligence, and cultural trends into actionable marketing plans
• Contribute to annual planning, quarterly programming, and strategic growth initiatives
• Lead integrated planning across paid media, social media, creators and influencers, partnerships, content, CRM, commerce, and digital experiences
• Partner with agency and cross-functional teams to translate strategy into clear activation plans and flawless execution
• Manage cross-functional timelines, priorities, and dependencies to ensure work is delivered on time and at a high standard
• Ensure programs are connected across channels and supported by clear briefs, objectives, and success metrics
• Maintain a continuous improvement mindset through ongoing optimization, performance reviews, and learning agendas
• Support implementation of measurement frameworks, experimentation, and reporting that connect marketing performance to business outcomes

Qualifications

• 7+ years of experience in integrated marketing, media, brand marketing, digital marketing, consumer engagement, or related disciplines
• Experience developing integrated marketing programs across paid media, social media, creator and influencer marketing, partnerships, content, CRM, commerce, and owned channels
• Experience managing agencies and cross-functional partners
• Strong understanding of audience strategy, media planning, measurement, and performance optimization