Senior Manager Communications

About the Role

The Senior Manager of Communications leads CATS’ communications and information functions, ensuring clear, accurate, and timely messaging to customers, stakeholders, and the community. Reporting to the Director of Marketing and Communications, this role develops and executes integrated communications strategies that support service delivery, build ridership, provide operational transparency, and enhance public trust. The position oversees public information, media relations, digital communications, and community-facing messaging, translating organizational priorities into coordinated communications across multiple platforms.

Responsibilities

• Communications Strategy & Message Governance: Develop and implement strategies supporting CATS’ service priorities and operational objectives. Establish messaging frameworks, tone standards, and content guidelines for consistency and accuracy.
• Public Information & Service Messaging: Oversee service-related communications, including changes, disruptions, and planned initiatives. Ensure timely and accurate operational updates to customers and stakeholders.
• Media Relations & External Communications: Lead media relations, including press material development, inquiries, interviews, and briefings. Serve as primary external communications coordinator with news outlets and public-facing organizations.
• Internal Communications: Lead employee communications, partnering with HR and leadership to ensure timely and effective messaging.
• Digital & Multi-Channel Communications: Oversee digital channels (website, social media, alerts) for accessibility, accuracy, and alignment with priorities. Monitor performance and optimize strategies.
• Crisis & Incident Communications: Develop and execute crisis protocols. Coordinate messaging during disruptionsiments disruptions disruptions disruptionsations disruptions < disruptions'tok <9 <9 <99ok99000000 <9:,,0000099ok <9okk0